Pampers: Baby, 3

Absorbs what others don't. Pampers

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina


tipptapp's picture
133 pencils

Aha, so now we show happy children in comparison with unhappy children. Just to show how happy they are? Sorry, it's still a happy Child-Ad...

ivan's picture

It's not that simple. Pampers absorbs all kinds of moisture. Not just wee, but tears too. I think it's a great ad, but you need to be a parent to fully get it perhaps.

Ivan Raszl, admin of AotW

Duckman's picture
520 pencils

Pampers absorbs tears??? Sory... It's another "before / after" ad.

Trifles make perfection, and perfection is no trifle.

everartz's picture
7611 pencils

the before/after thing is not here.. and if the ad says or should be saying something about absorbing tears then its been accomplished in such an ugly way!!

| Everartz |

inkfromthepen's picture
147 pencils

Very nice. Simple. Gets the message across. But I'm forced to ask if the idea is not too similar to Leo Burnett's McDonald's TVC where the baby is on a swing and cries then smiles, cries then smiles to reveal it getting closer to the M arches and then retreating from it.

Kateter's picture
2029 pencils

exactly the same thought: McDonald's.

plus to me the two pics on the left are just lame excuse to show a pic of a smiling child.

M´AD MAX's picture
195 pencils

me gusta, nice, está bueno

Boas ideas's picture
Boas ideas
234 pencils


Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

esta es communicacion???? haha, esta es siesta grande

Martijn's picture
1896 pencils

Good exemple of very effective and creative advertising. Nice job.

ZaboZaboZabo's picture
595 pencils

I want a GOLD for this one.

bisou_pof's picture
6 pencils

chier un bon coup rend heureux

360 grados's picture
360 grados
305 pencils

Great concept, niiiiiccceeeee

Delfondo's picture
86 pencils

NO JODAN!!!, Que vengan de la agencia Del Campo S&S no quiere decir que sea bueno. los anuncios son basicos: Idea Basica!!!. Que vuelva Gaston Bigio!!!. Ahora tipico que con el Loby que ya esta haciendo Del Campo, se ganan un leoncito.....

ahpitt's picture
342 pencils

concept is ok, just the execution lack of innovation.

I have seen a lot of similar execution in Malaysia.

j2mango's picture
534 pencils

Pampers absorbs tears???
put it on babys face?

wildbore's picture
749 pencils

....good marketing solution.(not 4 awards). as a father,i like these ads.

vurtomatic's picture
364 pencils

Let's all
smother babies
with Pampers.

umeshmisra's picture
42 pencils

It's nice

iT-iS-i's picture
1721 pencils

Butt ugly baby, butt ugly ad...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

stephen chiu's picture
stephen chiu
50 pencils

Maybe like you?

iT-iS-i's picture
1721 pencils

You must be a mother, if you're a guy... Sorry for hurting your feelings bitch.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ricklongo's picture
1244 pencils

This is one of those ads that are unappealing to admen, but will definitely work with the public.

Anyone here saw American Inventor's first season? This is pretty much like Janush's invention's ad on the finale.

Charlie Pratt's picture
Charlie Pratt
427 pencils

It works. This was never meant to change anyone's career. Good work.

john doe's picture
john doe
1571 pencils

Cute ad. Maybe not award winning - but pretty solid anyway

Splash's picture
2 pencils

I think that nobody got the idea!!!!
You need to be a paret to get it!
All the children are pooping.
when they do that, is that way they behave.
And Pampers absorv it all, leaving the kid in confort, crying no more....

john doe's picture
john doe
1571 pencils

This is very obvious. I guess even for the ones without kids.
If the idea would be so hard to understand, it would not work at all.

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