PAM oil spray: Hamburger

Less oil in the pan, less oil in the food.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
V.P Creative: Shahar Filer
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriters: Ido Ben Dor, Tal Manor
Photographer: Menachem Reiss
Published: July 2012

Related videos by Shutterstock

18 comments

miko1aj's picture
miko1aj
3097 pencils

"Less oil in the pan, less oil in the food." – sorry guys, but sponge tells something absolutely opposite?
Or maybe i'm not catching something important in this ad.
anyhow – this typography is absolutely inadmissible

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well, the sponge is the food, if you don't want an oil-soaked floppy burger, don't put as much oil in the pan.

I think it's a brilliant visual, just not for selling oil.

alausa's picture
alausa
1414 pencils

LMAO! Brushsrcipt right?

N17's picture
N17
387 pencils

Good ad. for sure.

kleenex's picture
kleenex
25708 pencils

I think too many people can get confused on this.

Kikin's picture
Kikin
195 pencils

Is that a pumic stone ? Took me a little bit over 4 seconds to get. Good idea, bad visual.

Think. Then think again.

fbcs's picture
fbcs

Weird ad. Doest seem like an ad for PAM...

DilipRevar's picture
DilipRevar
264 pencils

what the product is all about.

chicagohour's picture
chicagohour
361 pencils

so the insight is that food is like sponge and hence it absobs all the oil you put in...so what does PAM does......

Hmmmmm

chicagohour's picture
chicagohour
361 pencils

so the insight is that food is like sponge and hence it absorbs all the oil you put in...so what does PAM does......

Hmmmmm

rakel's picture
rakel
250 pencils

sponge gets all the oil thats a fact, so...

sandalo's picture
sandalo
6 pencils

Manhattan, USA. 1902

Memo 0001:

McCann Erickson team please remove any Comic Sans and Brush Script Fonts from any computer.

Att. Alfred Erickson

sandalo's picture
sandalo
6 pencils

appetite appealing killed!! opposite message received!!

feysal's picture
feysal
2175 pencils

Food is like a sponge the more oil you put the more oil it absorbs....its clever but maybe too cleaver....the type style i must agree kills it.

groovy baby!

Geimima's picture
Geimima
815 pencils

the food absorbs the oil?

life is a playground

jackblack's picture
jackblack
2230 pencils

That's one oily burger. Yuck.

Lazarus's picture
Lazarus
1490 pencils

Hit the eject button. Start over.

carloscae's picture
carloscae
7 pencils

I find it hard to sell a cooking product that makes the food look horrible.
The concept is good, but the sponge/food idea not.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments