Palmers Stockings: Playboy Birthday

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.

Advertising Agency: Interone, Germany
Executive Creative Director s: Marco Mehrwald, Thomas Pakull
Creative Directors: Shin Oh, Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alex Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm
Published: April 2012

17 comments

stickynotes's picture
stickynotes
1085 pencils

smart AND sexy!

Milan Solanki's picture
Milan Solanki
988 pencils

wow boobs, oh yes, ad too

kleenex's picture
kleenex
34584 pencils

Really cute...

ItMatters's picture
ItMatters
2171 pencils

Very clever, sexy congratulatory ad.

JLL's picture
JLL
315 pencils

Clever!

certaintly's picture
certaintly
4056 pencils

ehhehehe got a chuckle out of me.

ivanm16's picture
ivanm16
386 pencils

boobies!

CommandZ's picture
CommandZ
2486 pencils

Happy Birthday to me!

spears ava's picture
spears ava
206 pencils

cleaver

Nike Diesel's picture
Nike Diesel
13389 pencils

cleaver
noun
a tool with a heavy broad blade, used by butchers for chopping meat.

maish.d9's picture
maish.d9
26 pencils

nice.. :)

lemonAd's picture
lemonAd
321 pencils

nice art

Nike Diesel's picture
Nike Diesel
13389 pencils

Brilliant. And I love the color palette.

gwendolynlara's picture
gwendolynlara
2 pencils

Very cool ad. Love the colors, pin-up style and retro look!

sahilosophy's picture
sahilosophy
75 pencils

Smart thinking

andylefty's picture
andylefty
4539 pencils

Okie dokie.

tickey's picture
tickey
46 pencils

This is called creativity

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