Advertisement

Playboy Birthday

Agency: 
Published/Aired: 
April 2012
Description: 

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.

Advertising Agency: Interone, Germany
Executive Creative Director s: Marco Mehrwald, Thomas Pakull
Creative Directors: Shin Oh, Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alex Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm

Comments (17)

Log in or register to post comments

Highest Rated

tickey's picture
tickey
Activity Score 46

This is called creativity

stickynotes's picture
stickynotes
Activity Score 1094

smart AND sexy!

Milan Solanki's picture
Milan Solanki
Activity Score 994

wow boobs, oh yes, ad too

kleenex's picture
kleenex
Activity Score 43337

Really cute...

ItMatters's picture
ItMatters
Activity Score 2167

Very clever, sexy congratulatory ad.

JLL's picture
JLL
Activity Score 390

Clever!

certaintly's picture
certaintly
Activity Score 3994

ehhehehe got a chuckle out of me.

ivanm16's picture
ivanm16
Activity Score 387

boobies!

CommandZ's picture
CommandZ
Activity Score 2498

Happy Birthday to me!

spears ava's picture
spears ava
Activity Score 206

cleaver

Nike Diesel's picture
Nike Diesel
Activity Score 13630

cleaver
noun
a tool with a heavy broad blade, used by butchers for chopping meat.

maish.d9's picture
maish.d9
Activity Score 26

nice.. :)

lemonAd's picture
lemonAd
Activity Score 343

nice art

when life gives you lemons make a lemonade stand.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Brilliant. And I love the color palette.

gwendolynlara's picture
gwendolynlara
Activity Score 2

Very cool ad. Love the colors, pin-up style and retro look!

sahilosophy's picture
sahilosophy
Activity Score 75

Smart thinking

andylefty's picture
andylefty
Activity Score 4535

Okie dokie.

tickey's picture
tickey
Activity Score 46

This is called creativity

Advertisement