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Gum Balls

Published/Aired: 
December 2010
Description: 

3,997 colors "gum"

Advertising Agency: garcia+robles, Guatemala
Creative Directors: Victoralfredo Robles, Mayté Oliva
Art Director: Oscar Rodríguez
Copywriter: Paola Aldana

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8073

"And if 775 is a "metaphor" for 3,997..." that half-sentence just made my day, thank you! I am a math freak as well, all my sympathy!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Isn't this showing the opposite?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

On a 25 x 31 grid, it's showing it has 775 (yes, I'm afraid I did), not 3,997 colours, so it's at least wrong on that score but yes Jack, I think it's also reversing the impression it's trying to make. If they're playing the irony card, they'll need some copy to steer the ad in the right direction.

Guest's picture
Guest

Did you count the pixels? Really?......Well I guess not everybody is brain capable to understand that the number in the ad is just a metaphor to say :so many colors: in spanish the thing about the number is solved with the tag next to the logo. Colores en Paleta (so many f**ng colors). These are not "math" ads for christ's sake....these are PAINT + COLOR selling ads. Anyways.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Guest", when "PAINT + COLOR selling ads" use maths to sell, I kind of like to check what I'm getting.

And if 775 is a "metaphor" for 3,997 then I'd like to be in your world where everyone's a motherf*cking metaphorical brain-capable millionaire.

Anyway.

Dzsoi's picture
Dzsoi
Activity Score 8073

"And if 775 is a "metaphor" for 3,997..." that half-sentence just made my day, thank you! I am a math freak as well, all my sympathy!

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

colores en P! :D
soke Guate!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I like this campaign. It's not perfect, but I like it.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Cheerriiee's picture
Cheerriiee
Activity Score 952

Yes, me too.. i can deal with irony.

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