Paladar Gastronomy Award: Crying Chef 2

Paladar Gastronomy Award. It's hard to get over if you lose.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes

November 2010


TommyO's picture
1866 pencils

Is this onion-related somehow? I don't get it.

NataliaLima's picture
1380 pencils

Could be, but it isnt.

bakamono's picture
1002 pencils

I think this is chef competion something something and if you lose you will be upset.

because therefore it is

antoniobac's picture
192 pencils

I agree, it shouldve been an onion to at least have sumthing on it

bakamono's picture
1002 pencils

If it was an onion then it would be even more confusing.

because therefore it is

HappyHour's picture
2381 pencils

You clearly missed the point.

bakamono's picture
1002 pencils

No the message is very clear she lost so she is crying, it is the exact reason they did not want to use an onion, because then is she crying because she lost the competition or because of the onion or because of both? This ad is just not good, don't matter what he is cutting.

because therefore it is

HappyHour's picture
2381 pencils

I wasn't talking to you.

luispiter's picture
2756 pencils


Vingy's picture
474 pencils

i think the idea here is the old stunt "oh no i´m not crying im like these because im cutting onions" but in this case you are not cutting any onions, so theres no excuse, you are really crying because you loose blah blah...
Nice idea, i feel it a little forced but i like it

morse's picture
17183 pencils

It's a decent idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

reject_subject's picture
209 pencils

It would work better as TV commercial

dean viii's picture
dean viii
1686 pencils

this is bad. really bad.

Brent_Blair's picture
75 pencils

Nice concept.. The inside of the pepper is heart shaped. I think that the copy could have done a better job of bringing it together.

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