Paladar Gastronomy Award: Crying Chef 2

Paladar Gastronomy Award. It's hard to get over if you lose.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Published: November 2010

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14 comments

1878 pencils

TommyOWednesday, February 23, 2011 - 14:29

Is this onion-related somehow? I don't get it.

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1380 pencils

NataliaLimaWednesday, February 23, 2011 - 14:42

Could be, but it isnt.

1032 pencils

bakamonoWednesday, February 23, 2011 - 14:32

I think this is chef competion something something and if you lose you will be upset.

because therefore it is

192 pencils

antoniobacWednesday, February 23, 2011 - 15:57

I agree, it shouldve been an onion to at least have sumthing on it

1032 pencils

bakamonoWednesday, February 23, 2011 - 16:12

If it was an onion then it would be even more confusing.

because therefore it is

2396 pencils

HappyHourThursday, February 24, 2011 - 12:12

You clearly missed the point.

1032 pencils

bakamonoThursday, February 24, 2011 - 15:42

No the message is very clear she lost so she is crying, it is the exact reason they did not want to use an onion, because then is she crying because she lost the competition or because of the onion or because of both? This ad is just not good, don't matter what he is cutting.

because therefore it is

2396 pencils

HappyHourFriday, February 25, 2011 - 10:26

I wasn't talking to you.

2758 pencils

luispiterWednesday, February 23, 2011 - 16:04

nice...

494 pencils

VingyWednesday, February 23, 2011 - 18:21

i think the idea here is the old stunt "oh no i´m not crying im like these because im cutting onions" but in this case you are not cutting any onions, so theres no excuse, you are really crying because you loose blah blah...
Nice idea, i feel it a little forced but i like it

11778 pencils

morseWednesday, February 23, 2011 - 20:35

It's a decent idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

211 pencils

reject_subjectThursday, February 24, 2011 - 04:46

It would work better as TV commercial

1596 pencils

dean viiiThursday, February 24, 2011 - 10:47

this is bad. really bad.

75 pencils

Brent_BlairSaturday, February 26, 2011 - 20:58

Nice concept.. The inside of the pepper is heart shaped. I think that the copy could have done a better job of bringing it together.

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