Advertisement

Crying Chef 2

Agency: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Artplan, Brazil for Paladar Gastronomy Award, within the category: Professional Services.

Paladar Gastronomy Award. It's hard to get over if you lose.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes

Comments (14)

Log in or register to post comments

Highest Rated

Brent_Blair's picture
Brent_Blair
Activity Score 75

Nice concept.. The inside of the pepper is heart shaped. I think that the copy could have done a better job of bringing it together.

TommyO's picture
TommyO
Activity Score 1866

Is this onion-related somehow? I don't get it.

NataliaLima's picture
NataliaLima
Activity Score 1380

Could be, but it isnt.

bakamono's picture
bakamono
Activity Score 1002

I think this is chef competion something something and if you lose you will be upset.

because therefore it is

antoniobac's picture
antoniobac
Activity Score 192

I agree, it shouldve been an onion to at least have sumthing on it

bakamono's picture
bakamono
Activity Score 1002

If it was an onion then it would be even more confusing.

because therefore it is

HappyHour's picture
HappyHour
Activity Score 2381

You clearly missed the point.

bakamono's picture
bakamono
Activity Score 1002

No the message is very clear she lost so she is crying, it is the exact reason they did not want to use an onion, because then is she crying because she lost the competition or because of the onion or because of both? This ad is just not good, don't matter what he is cutting.

because therefore it is

HappyHour's picture
HappyHour
Activity Score 2381

I wasn't talking to you.

luispiter's picture
luispiter
Activity Score 2756

nice...

Vingy's picture
Vingy
Activity Score 474

i think the idea here is the old stunt "oh no i´m not crying im like these because im cutting onions" but in this case you are not cutting any onions, so theres no excuse, you are really crying because you loose blah blah...
Nice idea, i feel it a little forced but i like it

morse's picture
morse
Activity Score 17691

It's a decent idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

reject_subject's picture
reject_subject
Activity Score 209

It would work better as TV commercial

dean viii's picture
dean viii
Activity Score 1686

this is bad. really bad.

Brent_Blair's picture
Brent_Blair
Activity Score 75

Nice concept.. The inside of the pepper is heart shaped. I think that the copy could have done a better job of bringing it together.

Advertisement