PAH, Polska Akcja Humanitarna (Polish Humanitarian Organisation): People like you, 3

It's not PAH that builds schools. It's people like you.
To send your donation go to www.pah.org.pl

Advertising Agency: Scholz&Friends Warszawa, Warsaw, Poland
Creative Directors: Maciek Ufnalewski, Piotr Cedzyński
Art Directors: Marta Białostocka, Maciek Ufnalewski
Copywriter: Piotr Cedzyński
Photographer: Jacek Kołodziejski
Account Manager: Marta Kacprzyk
Producers: Michał Krajewski, Ewa Pawlikowska, Dawid Bednarski
Published: March 2010

13 comments

corporal_hicks's picture
corporal_hicks
365 pencils

The guy at the back is weird. Looks like he's jumping over the canyon.
Also retouching needs improvement..

deuBleuDi's picture
deuBleuDi
265 pencils

weird eh?

Adaddicted's picture
Adaddicted
3435 pencils

average art.

withalltherespects

perromalo's picture
perromalo
429 pencils

love the approach and the claim "it's people like you"

luispiter's picture
luispiter
2756 pencils

i dont understand.. nice art

checkhill's picture
checkhill
465 pencils

this must be the first idea that comes to mind when you think of building smt up together

bknowlden's picture
bknowlden
3647 pencils

The photos are very staged, unemotional and forced.

Dadaism's picture
Dadaism
161 pencils

I like how they stage it =D

Is a totally different approach, not every donation ad must come with a poor kid with broken limbs and a wonderful copy to touch our heart.

atb2005's picture
atb2005
13567 pencils

Unemotional and forced? What are those people in the photo supposed to do (to look more emotional)? I like the campaign. It's the message that's important here; not so much the visual or the art direction. My only issue with this image is its background. Are they building a school in the mountains or something?

sloppy4's picture
sloppy4
1496 pencils

i don't think you want people like me building anything.

Appolonia's picture
Appolonia
298 pencils

its just the location of building the school that doesnt make sense to me

Tommy G.'s picture
Tommy G.
897 pencils

the man jumping over the river is way too cheesy. The rest is great.

Guest's picture
Guest

It can be weird for You but climate of the add is made for Polish people. After II world war, almoust all Poland was dameged and "people like You" build it up ...

so for many it can be very sentimental

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