PAH, Polska Akcja Humanitarna (Polish Humanitarian Organisation): People like you, 2
It's not PAH that feeds hungry children. It's people like you.
To send your donation go to www.pah.org.pl
Advertising Agency: Scholz&Friends Warszawa, Warsaw, Poland
Creative Directors: Maciek Ufnalewski, Piotr Cedzyński
Art Directors: Marta Białostocka, Maciek Ufnalewski
Copywriter: Piotr Cedzyński
Photographer: Tomek Albin
Account Manager: Marta Kacprzyk
Producers: Michał Krajewski, Ewa Pawlikowska, Dawid Bednarski
Published: March 2010
8 comments
tried to say something.
withalltherespects
soup looks weird, but maybe its a polish delicacy...
love the insight of the campaign
now this one serves better than the "donate a brick to our school" one, cause food is much more a priority than shelter and education, concept of making a soup together is stronger i think, altho people might ask what the difference is, i still like this one better :)
I kind of like the whole queuing up to give food just like people queue to get food. Kind of like a chain reaction. But the visual doesn't do it for me.
Boring and obvious...
that soup looks awful. Raw vegetables and red wine
Ok, well, the first person (the middle aged man wearing a red sweater on his shoulder) gives a weird impression, I was sure he was receiving food assistance. The angle of the head and the beard maybe. Except for the smile, the smile is ok.