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Comments (23)

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Highest Rated

balajprasanna's picture
balajprasanna
Activity Score 39

hahaha!

act's picture
act
Activity Score 535

what about a torn page?

balajprasanna's picture
balajprasanna
Activity Score 39

hahaha!

Mo's picture
Mo
Activity Score 648

Or people like Mark Twain? :-D
I like these ads though. Simple, nice.

Modal Writer's picture
Modal Writer
Activity Score 333

I suppose this campaign is railing against the stranglehold that online print has on the market?

For me, true print will never go out because goddamn it's hard to stare at a computer screen for that long.

ivanlim's picture
ivanlim
Activity Score 262

i love this idea!
it's got that 'it's so simple. why didn't i think of it first' factor.

meng's picture
meng
Activity Score 54

awesome ad!

Daryllee's picture
Daryllee
Activity Score 56

No they copy a concept and even the direction they never change. There was this series of ads using the same concept on networking. I dont know about this bookplus whether its a book store or networking company, but im sure this concept was used before.

fifthbullet's picture
fifthbullet
Activity Score 186

and both ad carry same brand name?

Desi's picture
Desi
Activity Score 1052

if this is not copied this is excellent. done by a dubai agency and got something at cannes last year.

whitespace's picture
whitespace
Activity Score 1953

nice... except that i would never read a 400-page novel online. :) and that i lost the brand name in 15 seconds.

hadisyriani's picture
hadisyriani
Activity Score 165

i guess it is from Y&R, Dubai

hadisyriani's picture
hadisyriani
Activity Score 165

A: Y&R Dubai. Art director: Rupert Allcock. Copywriter: James Wareham. Photographer: Adam Browing-Hill

ivan's picture
ivan

cool. tx!

hadisyriani's picture
hadisyriani
Activity Score 165

welcome.

Bianconiglio's picture
Bianconiglio
Activity Score 406

simple and good

addyhoch10's picture
addyhoch10
Activity Score 2592

dito

Wren's picture
Wren
Activity Score 66

Very nice.

kandi's picture
kandi
Activity Score 204

Nice! Should be used for Playboy magazines.

PeteHH's picture
PeteHH
Activity Score 202

Great job!

B128's picture
B128
Activity Score 392

I love this campaign. Different and we can all relate.

thelionaspirant's picture
thelionaspirant
Activity Score 143

The best ad of the campaign

muscus's picture
muscus
Activity Score 94

nICE ThInKiNg :)

me thinks's picture
me thinks
Activity Score 722

This is what you call creative.

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