popdistortion's picture
1594 pencils

'Paedophilia sucks' as does the copy.

Desi's picture
1052 pencils

Nothing makes sense in this ad.

jkschlitz's picture
48 pencils

Why would a pedophile use a condom?

addyhoch10's picture
2592 pencils

that's what i thought.
using condoms to symbolise sexual abuse of children seems just totally wrong to me.

squirrely's picture
316 pencils

Tastless and crude. I don't like that the copy adresses the reader like they're the paedophile. Should be more like an awareness ad, not a scolding.

Oxo's picture
52 pencils

my brain just exploded

jennywhx's picture
1142 pencils

hah? what is this? .....
they described this ad in their own tag line. Pedophilia sucks

B128's picture
392 pencils


carpediem's picture
8 pencils

Hmm, I think the concept here is cool. If you notice, the condoms turn into child's toy or things. This one are of colourful rings, and those subsequent ads is a suckle and a balloon. The copy tried to give a hint, 'let them play don't play with them (children is not a play things, certainly not a sex toy)

Guest's picture

I like it. It's subtle yet powerful. And it lets me know about the dangers of sexual abuse without hitting me over the head. I saw a campaign very similar done by Wieden and Kennedy the other week. Now we know where they got their inspiration... The color scheme suggests innocence and warmth, but the condoms suggest sometime type of sexual activity. I'll never commit pedophilia again.

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