PADI: Home

Discover why this is home to most of the world's population. Over 80% of all life on earth can be found in the ocean. It's time to dive.

Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art Director: Johnny Tan
Copywriter: Joseph Seah
Photographer: Aaron Wong
Digital Imagery: Procolor
Published: August 2008

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16 comments

Guest's picture
Guest

A great fact highlighted in a fairly decent way. Ok Art! 4/10

Guest's picture
Guest

winner for sure!

icanthink's picture
icanthink
270 pencils

i like the execution.

samwanzer28's picture
samwanzer28
313 pencils

Good campaign.

Guest's picture
Guest

nice one..............

TRICKY's picture
TRICKY
3950 pencils

you took me for a dive only to find that there's no one home .....i coming up

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

these set looks familiar.. very familiar...

Guest's picture
Guest

Nice and cool thought but i agree on TRICKY - There's no one home.

Nomad8's picture
Nomad8
204 pencils

Like the idea, but copy needs work I reckon. Placing the 80% fact there is spoiling the whole 'discovery' part. And its quite a well known fact too.

NatalieM's picture
NatalieM
1687 pencils

I like the hook. "It's time to dive."

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture
Guest

Weak, safe and boring

Guest's picture
Guest

great fact!

Guest's picture
Guest

GREAT COPY.

Guest's picture
Guest

GREAT COPY. AWESOME SHOT.

Davosk's picture
Davosk
4825 pencils

I say weak and forced.

Guest's picture
Guest

Nice Work...

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