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Packaging

Published/Aired: 
June 2007
5670
Description: 

"I've made myself extra small so you can breathe better."
By reducing the size of our cartridge packagings, we will cut down on our CO2 emissions by over 16,500 tons in 2007.
HP, Responsible by nature.

Advertising agency: Publicis Dialog, Paris, France
Creative Director: Bruno Moreira
Art Director: Noémie Pasquier
Copywriter: Aurore Giuily
Illustration: Darren Firth

Comments (5)

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djakuza's picture
djakuza
Activity Score 517

lovely illustration!! like it a lot! especially the small "cartouches" :)

Beatboxer's picture
Beatboxer
Activity Score 1517

Cartouches - Cartridges. Nice illustration, you bet!

melocoton's picture
melocoton
Activity Score 987

This one is clear and very nice, not the other one.

x-men's picture
x-men
Activity Score 340

Better illustration than ad.

fractalrene's picture
fractalrene
Activity Score 1504

I guess this is not for a festival. Clear message, lovely illustration... Well done!

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