Pacifico: Herbie

If you car doesn't drive alone, call us. Replacement driver: 01 415-1515

Advertising School: Peruvian Institute of Advertisement, Lima, Peru
Copywriter: Oscar Muñante
Illustrator: Rudy Camones

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13 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not to sure about the copy (I mean, what is it trying to say?), but I love the art. This is somethin' I could hang up the walls, love it ;p

nerio's picture
nerio
166 pencils

the whole campaign is referring to cars that drive themselves.. this one is herbie the love bug.. the others are knight rider and transformers

Billoughsby's picture
Billoughsby
5091 pencils

Thanks nerio.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
25590 pencils

Yeah, just throw out the copy and hang up.

ace85le's picture
ace85le
3939 pencils

i think it's a little too subtle. maybe it's just me.

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YJ's picture
YJ
373 pencils

Dude, will you PLEASE STOP POSTING THE EXACT SAME THING ON EVERY PAGE OF A CAMPAIGN! Once is enough, unless you have something different to say about a particular piece. You are not really offering anything to the community.

AdsWriter 2504's picture
AdsWriter 2504
78 pencils

Nice.

Manoma's picture
Manoma
1093 pencils

Not so easy because the reference is pretty old,
But very nice DA...

smokinjoe's picture
smokinjoe
8 pencils

i get it, but yeah, i agree, copy needs a little work.

atb2005's picture
atb2005
13567 pencils

Complete and total failure... unless you are targeting a very very specific market which can't be the case here.

Billoughsby's picture
Billoughsby
5091 pencils

Wow atb. I feel less harsh all of a sudden. ;)

This series is obscure and inside-joke in the flashy way most young designers love and pride themselves on. He's proven his ability to pull off something as clever as it is obscure, and I'd say let him revel in his moment and get this sort of thing out of his system before he goes to work in a land ruled by style guides and mediocre functionaries -- clients -- who are frustrated art directors.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

RelicDelic's picture
RelicDelic
7 pencils

How many people can recognise that number as Herbie's? Not many I reckon. Fail.

bathsheba's picture
bathsheba
220 pencils

There is no living person on earth that would click that this is Herbie without seeing the other two ads in the series. Interesting idea but think the line needs work.

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