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Bumblebee

Agency: 
Published/Aired: 
May 2011
Description: 

If you car doesn't drive alone, call us. Replacement driver: 01 415-1515

Advertising School: Peruvian Institute of Advertisement, Lima, Peru
Copywriter: Oscar Muñante
Illustrator: Rudy Camones

Comments (4)

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Highest Rated

gtbernstein's picture
gtbernstein
Activity Score 51

Could someone explain this series of ads to me. I understand Herbie, KITT and Transformers; but what the hell is a replacement driver for a car? And why would I need one?

ace85le's picture
ace85le
Activity Score 3939

i think it's a little too subtle. maybe it's just me.

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AdsWriter 2504's picture
AdsWriter 2504
Activity Score 78

nice

kuzni's picture
kuzni
Activity Score 25

nice creative idea, but a bit hard to get. I hope it worked for them.

gtbernstein's picture
gtbernstein
Activity Score 51

Could someone explain this series of ads to me. I understand Herbie, KITT and Transformers; but what the hell is a replacement driver for a car? And why would I need one?

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