Pacific Blue Cross Health Insurance: Stairs

If you fell, you'd have about 2.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
Published: June 2010