Pacific Blue Cross Health Insurance: Stairs

If you fell, you'd have about 2.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
Published: June 2010

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Guest's picture

I like it.

But I hope they don't get sued by someone who falls while reading!

Guest's picture

Better as ambient.

sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

Guest's picture


Guest's picture

I don't think these ads are ambient. I think they're print ads, with the way the logo is placed in the other ad and even in this one

Dzsoi's picture
5268 pencils

They say these WOULD be BETTER as ambients. And I agree.

suheru's picture
54 pencils

I'm reading from top, am I wrong?

Blashyrkh's picture
32698 pencils

It's because you're falling.

Guest's picture

this is a transit shelter ad - it's not physically painted onto the stairs

Guest's picture

I naturally read it from top to bottom and it didn't make sense. Reader can be confused.

Guest's picture

If you were falling you'd be able to read it just fine.

aRianna_.'s picture
281 pencils

I read it from the top too... The idea is good, but think about the readers!

fala fulani's picture
fala fulani
254 pencils

From the top it makes sense and is quite good but only if it was an ambient otherwise as print its lazy art direction.

kylethomas's picture
24 pencils

It is much greater to put yourself into a situation that you will not risk falling. But hey!!!This is the real world. It is better you get covered just in case.

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