pa picture alliance: All You Need to Tell the Story, Van Gogh

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

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6 comments

sacrilegend's picture
sacrilegend
2024 pencils

So all you need is hundreds of years for your message to get across.

Brilliant, guys.

mmackinven's picture
mmackinven
1598 pencils

Totally don't get this...

clearsky1989's picture
clearsky1989
429 pencils

A picture's worth a thousand words but lots of pictures is worth no words.
Thumbs down !

lingarajasivanaiah's picture
lingarajasivanaiah
39 pencils

I dont get this ,,,any1 ..pls explain this"!

Lingaraja Sivanaiah

Wordnerd's picture
Wordnerd
6662 pencils

Would be nicer if the story wasn't that boring

philippertl's picture
philippertl
656 pencils

don't get it and execution isn't good.

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