pa picture alliance: All You Need to Tell the Story, Titanic

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

2 comments

philippertl's picture
philippertl
656 pencils

trying too hard

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

it's a really good example of black humor )

Log in or register to post comments