pa picture alliance: All You Need to Tell the Story, Genesis

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

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8 comments

Grrrr's picture
Grrrr
1951 pencils

Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter... And "All you need to tell a story", who wrote this? God?

emiliete's picture
emiliete
639 pencils

Good idea. Horrible art direction.

GuteSan's picture
GuteSan
4 pencils

This is so wrong... the seventh day, when god rested, was a SATURDAY!
In the Old Testament the week starts on Sunday, if u don´t believe me, just google it or talk with any religious man.

GuteSan's picture
GuteSan
4 pencils

I cant belive that this is a winning ad...

clearsky1989's picture
clearsky1989
429 pencils

A picture's worth a thousand words but lots of pictures is worth no words.
By the way, thanks for making a mockery of both writers and designers.
Cheers !

philippertl's picture
philippertl
656 pencils

really bad execution!

kleenex's picture
kleenex
25196 pencils

it seems like we have seen this before at this place.

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