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All You Need to Tell the Story, Genesis

Agency Network: 
Published/Aired: 
November 2012
Description: 

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Print advertisment created by Ogilvy, Germany for pa picture alliance, within the category: Professional Services.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

Comments (8)

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Highest Rated

clearsky1989's picture
clearsky1989
Activity Score 429

A picture's worth a thousand words but lots of pictures is worth no words.
By the way, thanks for making a mockery of both writers and designers.
Cheers !

Grrrr's picture
Grrrr
Activity Score 1961

Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter... And "All you need to tell a story", who wrote this? God?

emiliete's picture
emiliete
Activity Score 646

Good idea. Horrible art direction.

GuteSan's picture
GuteSan
Activity Score 4

This is so wrong... the seventh day, when god rested, was a SATURDAY!
In the Old Testament the week starts on Sunday, if u don´t believe me, just google it or talk with any religious man.

GuteSan's picture
GuteSan
Activity Score 4

I cant belive that this is a winning ad...

clearsky1989's picture
clearsky1989
Activity Score 429

A picture's worth a thousand words but lots of pictures is worth no words.
By the way, thanks for making a mockery of both writers and designers.
Cheers !

philippertl's picture
philippertl
Activity Score 656

really bad execution!

kleenex's picture
kleenex
Activity Score 49064

it seems like we have seen this before at this place.

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