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P&G Tide: House

P&G Tide: House
Your rating: None Average: 8 (1 vote)

Agency: Leo Burnett, Dubai Media City, UAE
Creative Directors: Malek.Ghorayeb, Yayati Godbole
Art director/Illustrator: Mahesh S Salgaonkar
Photography: Gulf Images, Taxi

Comments

chintan ruparel's picture 1518 pencils
chintan ruparel | Tue, 2007-01-16 13:44

good work, i quite like these..

~ old habits die hard, older ones never do ~

TRICKY's picture 3908 pencils
TRICKY | Tue, 2007-01-16 18:42

brilliant ....whiter than white.......

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture 5362 pencils
everartz | Tue, 2007-01-16 20:22

holy shit!!!! this is coooool man!! and the other one as well...

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

weighter's picture 744 pencils
weighter | Wed, 2007-01-17 00:47

this one gets the point across, but the other not so much. I doubt anyone other than ad creatives really would take the time to analyze and get these ads. Its clever to a fault IMO.

alekvf's picture 16 pencils
alekvf | Wed, 2007-01-17 01:54

These ads seem really forced to me. I get that the light and window silhuettes are bright... but so what??? it's working too hard to connect itself to the product... aside that you use Tide at home..? And that clothing line stroke in mid air... where is that coming from? It's an idea without a further thought and execution exploration.

atul's picture 178 pencils
atul | Wed, 2007-01-17 17:21

gr8 work indeed

ripster's picture 152 pencils
ripster | Wed, 2007-01-17 19:43

sorry i feel little lost on this matter, it seems constructed

does this ad want to imply that clothing that is washed with tide is white as the sunlight?

if so, then it feels pretty boring

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