Oxydo: Identity

John Lennon. Without his sunglasses.

Advertising Agency: Zooppa, Venice, Italy
Creative Director / Art Director / Copywriter / Illustrator: Matteo Ruisi
Copywriters: Matteo Ruisi, Sandro Inchingolo
Published: October 2007


BulbheaD's picture
254 pencils

here come the italian ads again. love it.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

elgrecones's picture
323 pencils

lol... i frequently don't understand the italian ads...

maybe its a cultural thing, isnt it? or they just doesnt makes any sense?

Zemane's picture
284 pencils


"Talent is luck. The important thing in life is courage."

lacortea's picture
6 pencils

@elgrecones, sometimes thinking out of the box is very much relevant here in old comfy Italy, otherwise people don't get really interested/involved in creativity and even brilliant ads can fail... according to me this is very true at least for niche products, like non-luxury quality shades

shahidali's picture
4069 pencils

interesting insight and creative route!!!
its great!!!


Audrius Kubrik's picture
Audrius Kubrik
828 pencils

what's not to get? this ad is engaging. when you see this in the newspaper the chances are high that you will draw the glasses yourself. i just don't know what are the chances the guy will look anything like Lennon after that...

could've been a black and white photo. and the clothes are not what JL would wear.

MatteoR's picture
27 pencils

I agree, you're right.

stitchy's picture
779 pencils

amen to that...

pierrelastname's picture
2869 pencils

idea here is: without glasses you become anyone. Lennon was recognized by her sun glasses, and glasses identify you !
If you need any explanation just let me know, and I can explain you...

papajohn's picture
90 pencils

Ey, I´d rather be this guy than John BORING Lennon, dudes.

You should have chosen a duller person. This dude is way to charismatic.

Nice though.

virtualplaydoh's picture
252 pencils

Clap. Clap. Where's the rest? Work on that tag if you can.

MatteoR's picture
27 pencils

Do you mean like:"The Blues Brothers. Without their sunglasses", "Stevie Wonder. Without his sunglasses", " Bono Vox. Without his sunglasses."?

virtualplaydoh's picture
252 pencils

Yeah this idea has legs. I'm wondering if they really are the actors or people who look like them somewhat? And I would think long and hard about who you feature. Don't think I'd go down the road of a blind guy. And I've seen the blues bros without shades. Drew Carey (may not be famous enough) but you always see him with glasses. I can't tell if this is really Lennon at all. That's what makes me like it more. Again think the tag can be stronger.

keem's picture
4 pencils

This ad is too easy to get. You don't need to say it as well as show it..

virtualplaydoh's picture
252 pencils

you might be right. It may be enough to say John Lennon. And pay it off with a strong tag for a sunglass place.

spiergallo's picture
69 pencils

The idea is not bad and we understand even if the concept is old ...
Finalization is very bad. I hope it is a sketch. But next time, the sketch, keep in the drawer and show the final.

kishore karumbaiah's picture
kishore karumbaiah
4 pencils

Shud hav paid some attention to dress code. Cud have been sumthin retro...like a checked shirt or a polo neck...nevertheless, great ad :) way to go!

aadi's picture
230 pencils

Good one...Love it totally!
For many their sunglasses are their identity or an integral part of their personality...

Guest's picture

Poor art direction.

The idea is good, not the final art.

But, Who cares?

Guest's picture

This one's very lame. John Lennon was recognized by his rounded glasses, not sunglasses. Besides that, he started wearing them after many years.

Jimmie's picture
127 pencils

This one's very lame. John Lennon was recognized for his rounded glasses, not sunglasses. Besides that, he started wearing them after many years.

Guest's picture

Да это же Высоцкий в "Вертикали".

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