Oxy: Spots Disappear

Focus on the bottle for 20 seconds

Focus on the bottle and watch the spots disappear.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo

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13 comments

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

we did the same for ORAL CDX - and that was 2 years ago. at Ogilvy india. we also won an RX award of excellence for the entire campaign. it's listed on my blog: www.monkeyworksadvertising.blogspot.com

Prof's picture
Prof
1453 pencils

man this idea is so old its not even funny...

really disappointed this flew...

Quite really.

Renjithtnair2003's picture
Renjithtnair2003
233 pencils

Is it really from Ogilvy????????????

TommyO's picture
TommyO
1866 pencils

Maybe it's not a new idea, but I enjoyed it.

freakart's picture
freakart
534 pencils

me too

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Creativity!

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dadada's picture
dadada
1719 pencils

i know this king of optical illusion, but this one doesn't work with me

Everybody is creative, be yourself.

atb2005's picture
atb2005
13567 pencils

In order for it to work, you should not blink.

pez's picture
pez
1733 pencils

10 secs is enough but, who's going to spend 10 secs to understand an ad?

bakamono's picture
bakamono
1006 pencils

I don't got 20 sec.

because therefore it is

trilobite's picture
trilobite
8 pencils

jajaj very nice, the dots dissapear!!!

sandipkayal's picture
sandipkayal
270 pencils

what a idea

a CREATIVE drop

sandipkayal's picture
sandipkayal
270 pencils

great

a CREATIVE drop

sandipkayal's picture
sandipkayal
270 pencils

mind blowing

a CREATIVE drop

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