OXY: Graffiti

OXY clears up tough teenage skin.

Launch magazine ad for OXY’s new acne treatment skin care range specifically for teenage boys.

Advertising Agency: nickandphil, Melbourne, Australia
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Illustrator: Ken Taylor
Photographer: Jesper Nielsen
Retoucher: Imagenation
Published: August 2009

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14 comments

hagemony's picture
hagemony
335 pencils

very usual template.

Guest's picture
Guest

Well is this not what advertising is about? Brainstorm idea; develope an image, the more shocking the better; place product and maybe five words or less in the bottom right corner.

As for this specific ad, the art style is nice, but pretty basic idea although I don't mind it. Graffiti is seen as destroying/dirtying the face of the city. The oxy pad is what is buffing: removing dirty acne por...err, painted graffiti with chemicals and other instruments.

hagemony's picture
hagemony
335 pencils

well, thank you for sharing the brief. make sense.
respect.

tirthomitro's picture
tirthomitro
2718 pencils

wee bit of idea... killed!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice illustration

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

hmmm

ace85le's picture
ace85le
3939 pencils

Too far stretched for me.

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Juan Cabral's picture
Juan Cabral
709 pencils

They tried to make this product less gay, but it is impossible...

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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tamer samy's picture
tamer samy
683 pencils

nice idea, awesome execution..

silvi's picture
silvi
4172 pencils

I like to see this idea in a real wall.

Guest's picture
Guest

Indeed!

Alubia's picture
Alubia
54 pencils

It works better as an ambient or outdoor, I think.

rolling.stone's picture
rolling.stone
2740 pencils

There was a great scope of making it ambient, but in this case they lost it

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Guest's picture
Guest

i've seen this ad in a cosmopolitan magazine. Where is the text about the features and benifits about the products??

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