OXY: Graffiti
OXY clears up tough teenage skin.
Launch magazine ad for OXY’s new acne treatment skin care range specifically for teenage boys.
Advertising Agency: nickandphil, Melbourne, Australia
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Illustrator: Ken Taylor
Photographer: Jesper Nielsen
Retoucher: Imagenation
Published: August 2009
14 Comments
very usual template.
Well is this not what advertising is about? Brainstorm idea; develope an image, the more shocking the better; place product and maybe five words or less in the bottom right corner.
As for this specific ad, the art style is nice, but pretty basic idea although I don't mind it. Graffiti is seen as destroying/dirtying the face of the city. The oxy pad is what is buffing: removing dirty acne por...err, painted graffiti with chemicals and other instruments.
well, thank you for sharing the brief. make sense.
respect.
wee bit of idea... killed!
they showed me a picture & i laughed
dignity has never been photographed
Nice illustration
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
hmmm
Too far stretched for me.
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They tried to make this product less gay, but it is impossible...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
nice idea, awesome execution..
TAMER SAMY
www.leapstudios.net
I like to see this idea in a real wall.
Indeed!
It works better as an ambient or outdoor, I think.
There was a great scope of making it ambient, but in this case they lost it
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i've seen this ad in a cosmopolitan magazine. Where is the text about the features and benifits about the products??