Ads of the World A Graphics.com site

OXY: Graffiti

OXY: Graffiti
Your rating: None Average: 5.6 (18 votes)

OXY clears up tough teenage skin.

Launch magazine ad for OXY’s new acne treatment skin care range specifically for teenage boys.

Advertising Agency: nickandphil, Melbourne, Australia
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Illustrator: Ken Taylor
Photographer: Jesper Nielsen
Retoucher: Imagenation
Published: August 2009

Comments

hagemony's picture 270 pencils
hagemony | Tue, 2009-10-20 00:02

very usual template.

Guest's picture
Guest | Tue, 2009-10-20 01:02

Well is this not what advertising is about? Brainstorm idea; develope an image, the more shocking the better; place product and maybe five words or less in the bottom right corner.

As for this specific ad, the art style is nice, but pretty basic idea although I don't mind it. Graffiti is seen as destroying/dirtying the face of the city. The oxy pad is what is buffing: removing dirty acne por...err, painted graffiti with chemicals and other instruments.

hagemony's picture 270 pencils
hagemony | Tue, 2009-10-20 04:24

well, thank you for sharing the brief. make sense.
respect.

tirthomitro's picture 1000 pencils
tirthomitro | Tue, 2009-10-20 00:41

wee bit of idea... killed!

alexander_bickov's picture 1638 pencils
alexander_bickov | Tue, 2009-10-20 01:24

Nice illustration

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Both Sides of the Brain's picture 141 pencils
Both Sides of the Brain | Tue, 2009-10-20 01:37

hmmm

Ace Le's picture 354 pencils
Ace Le | Tue, 2009-10-20 01:48
5

Too far stretched for me.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le

Juan Cabral's picture 719 pencils
Juan Cabral | Tue, 2009-10-20 03:20

They tried to make this product less gay, but it is impossible...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tamer samy's picture 233 pencils
tamer samy | Tue, 2009-10-20 03:45

nice idea, awesome execution..

TAMER SAMY
www.coroflot.com/tamer

silvi's picture 1464 pencils
silvi | Tue, 2009-10-20 15:45

I like to see this idea in a real wall.

Guest's picture
Guest | Tue, 2009-10-20 16:26

Indeed!

Alubia's picture 23 pencils
Alubia | Tue, 2009-10-27 21:39

It works better as an ambient or outdoor, I think.

rolling.stone's picture 1164 pencils
rolling.stone | Tue, 2009-11-03 02:16

There was a great scope of making it ambient, but in this case they lost it

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!