troika02's picture
212 pencils

I can't seem to explain it but I like these ads. Great...

topawers's picture
139 pencils

That's because they have a good concept. Great job. A lot of the pieces on this blog rely so much on execution, and people forget that it's all about the concept.

a2o's picture
139 pencils

Good strategy... Lot of posts may come reg the execution though...

j4son's picture
266 pencils


Abra Cadabra's picture
Abra Cadabra
102 pencils

I'm not so sure about the explicit suicide imagery.

baz's picture
67 pencils

I don’t mind them, but would have worked up the typography up a bit more, maybe embed the full points inside the preceding character to maintain the block type effect.


Arebehn's picture
50 pencils

Ok, so now you know that he is not your real father. And then you commite suicide as displayed by the dummy. So, when do you actually go and start reading fiction?

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Maybe the real father commited the suicide instead?

Great, simple and also somewhat classy campaign.

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