Oxford Bookstore: Truth, Father
Advertising Agency: Rediffusion DYR, Gurgaon, India
Creative Directors: Abhinav Pratiman, Daniel Upputuru
Art Director: Krishnapriya Dutta Gupta
Copywriter: Bhavna Kher
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8 Comments
I can't seem to explain it but I like these ads. Great...
That's because they have a good concept. Great job. A lot of the pieces on this blog rely so much on execution, and people forget that it's all about the concept.
Good strategy... Lot of posts may come reg the execution though...
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a2obspl
www.alpha2omega.in
nice
I'm not so sure about the explicit suicide imagery.
I don’t mind them, but would have worked up the typography up a bit more, maybe embed the full points inside the preceding character to maintain the block type effect.
oedd.net
baz
Ok, so now you know that he is not your real father. And then you commite suicide as displayed by the dummy. So, when do you actually go and start reading fiction?
Maybe the real father commited the suicide instead?
Great, simple and also somewhat classy campaign.