Oxfam UK: Thermal Imaging, 3

Nice concept, but the line could be better.

That works to make me go "Oh no!"

Yes. :)

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

Meh, seems to me like a half baked idea, with the slogan to prove it. 'Don't know what to say - let's just say 'help us''

I find this kind of gimmicky. The same way Red Cross used the "negative positive" photographic effect this campaign does a similar play on a graphic device, Thermographies. The only thing is in this one there's very little concept, too linear.
But anyway gets the idea across.

i like the idea, the execution and even the way things are put across... good work

The idea is there. But it probably needs a line or two of body copy to complete the circle. Something along the lines of "Desertification of farmland is caused by global warming. It's estimated that 100,000 children will starve to death as a result this year."

bellissima.

I got the chills looking at this. No pun intended.

still dint get what the ywant to say

nice...

I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.