Oxfam UK: Thermal Imaging, 3

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011

18 comments

hmaffia's picture
hmaffia
745 pencils

Nice concept, but the line could be better.

morse's picture
morse
15922 pencils

You look a little cold too. Get a hot tea quickly. ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

馬善好's picture
馬善好
25 pencils

不好

Wordfruit's picture
Wordfruit
1023 pencils

That works to make me go "Oh no!"

Roger Keynes's picture
Roger Keynes
5498 pencils

Yes. :)

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Meh, seems to me like a half baked idea, with the slogan to prove it. 'Don't know what to say - let's just say 'help us''

Hadrons's picture
Hadrons
5743 pencils

yup. you know it makes you wonder where the money goes to...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

At least the Christmas spirit's alive and well. x

Will Think for Salary

kleenex's picture
kleenex
28771 pencils

I am with you on the half baked idea,

Mytwocents's picture
Mytwocents
192 pencils

I find this kind of gimmicky. The same way Red Cross used the "negative positive" photographic effect this campaign does a similar play on a graphic device, Thermographies. The only thing is in this one there's very little concept, too linear.
But anyway gets the idea across.

bobby666's picture
bobby666
1460 pencils

i like the idea, the execution and even the way things are put across... good work

Spanky's picture
Spanky
4898 pencils

The idea is there. But it probably needs a line or two of body copy to complete the circle. Something along the lines of "Desertification of farmland is caused by global warming. It's estimated that 100,000 children will starve to death as a result this year."

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

bellissima.

jackblack's picture
jackblack
2261 pencils

I got the chills looking at this. No pun intended.

iambusy's picture
iambusy
2219 pencils

still dint get what the ywant to say

busy.

penline's picture
penline
58 pencils

nice...

Rayn's picture
Rayn
14 pencils

I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.

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