Help us fight the effects of global warming.
oxfam.org.uk/donate
Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011
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18 Comments
Nice concept, but the line could be better.
You look a little cold too. Get a hot tea quickly. ;)
What hath God wrought
不好
That works to make me go "Oh no!"
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Yes. :)
Will Think for Salary
I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Meh, seems to me like a half baked idea, with the slogan to prove it. 'Don't know what to say - let's just say 'help us''
http://jackmancer.com/
http://twitter.com/jackmancer/
yup. you know it makes you wonder where the money goes to...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
At least the Christmas spirit's alive and well. x
Will Think for Salary
I am with you on the half baked idea,
I find this kind of gimmicky. The same way Red Cross used the "negative positive" photographic effect this campaign does a similar play on a graphic device, Thermographies. The only thing is in this one there's very little concept, too linear.
But anyway gets the idea across.
i like the idea, the execution and even the way things are put across... good work
The idea is there. But it probably needs a line or two of body copy to complete the circle. Something along the lines of "Desertification of farmland is caused by global warming. It's estimated that 100,000 children will starve to death as a result this year."
bellissima.
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I got the chills looking at this. No pun intended.
still dint get what the ywant to say
busy.
nice...
I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.