Oxfam UK: Thermal Imaging, 2

Help us fight the effects of global warming.
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Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011

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11 comments

morse's picture
morse
15494 pencils

Really good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

Very. :)

Will Think for Salary

Gime's picture
Gime
31 pencils

Excellent! It's simple and direct to the point

Hadrons's picture
Hadrons
5743 pencils

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chanfron's picture
chanfron
28 pencils

agree with you,I also don't understand the connection between the headline and the image,who can explain it clearly!

Ed Rapport's picture
Ed Rapport
724 pencils

I agree great print campaign.

dsklan's picture
dsklan
1927 pencils

yes, finally something new for this old topic.... i like it!!!

bobby666's picture
bobby666
1460 pencils

good work... kudos to the team...

Bill Me Now's picture
Bill Me Now
164 pencils

don't get it

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

perfect. Specially in Christmas time.

marano's picture
marano
348 pencils

Eye catching but pretty unclear

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