Oxfam UK: Thermal Imaging, 1
Help us fight the effects of global warming.
oxfam.org.uk/donate
Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011
15 Comments
Nice single. But campaign is same ad 3 times.
The mother & child is especially poignant. Liiike.
Will Think for Salary
I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Really? African mother and child... from poor farming communities... in numerous countries suffering unseasonal droughts.
Will Think for Salary
You can't relate this directly and you can not prove it's due to so called "global warming".
There is yet to be any conclusive proof for global warming in the scientific community. Look it up.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Help us fight the 'effects' of global warming. Not global warming itself. Which is Oxfam's MO.
Clever. Look that up. :)
Will Think for Salary
reading comprehension: there is no "global warming - therefore there are NO "effects".
Look up: scam. :-))
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Look up UN Climate Change Resolution. x
Will Think for Salary
Stunning.
they want to say if the mother is globe and the child is people? very nice campaign. good thought.
If that's the case. this is brilliant.
applause...
big one.
http://www.mandarinoadv.com
got it...nice
busy.
nice one