Oxfam UK: Thermal Imaging, 1

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011

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15 comments

chuckieT's picture
chuckieT
680 pencils

Nice single. But campaign is same ad 3 times.

Roger Keynes's picture
Roger Keynes
5497 pencils

The mother & child is especially poignant. Liiike.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Really? African mother and child... from poor farming communities... in numerous countries suffering unseasonal droughts.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

You can't relate this directly and you can not prove it's due to so called "global warming".
There is yet to be any conclusive proof for global warming in the scientific community. Look it up.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Help us fight the 'effects' of global warming. Not global warming itself. Which is Oxfam's MO.
Clever. Look that up. :)

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

reading comprehension: there is no "global warming - therefore there are NO "effects".
Look up: scam. :-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Look up UN Climate Change Resolution. x

Will Think for Salary

andylefty's picture
andylefty
4533 pencils

Stunning.

Malala's picture
Malala
295 pencils

they want to say if the mother is globe and the child is people? very nice campaign. good thought.

NicoCiego's picture
NicoCiego
1035 pencils

If that's the case. this is brilliant.

bobby666's picture
bobby666
1460 pencils

applause...

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

big one.

iambusy's picture
iambusy
2219 pencils

got it...nice

busy.

sintra's picture
sintra
699 pencils

nice one

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