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Thermal Imaging, 3

Agency: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Y&R, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht

Comments (18)

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Highest Rated

Rayn's picture
Rayn
Activity Score 14

I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.

hmaffia's picture
hmaffia
Activity Score 746

Nice concept, but the line could be better.

morse's picture
morse
Activity Score 17548

You look a little cold too. Get a hot tea quickly. ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

馬善好's picture
馬善好
Activity Score 25

不好

Wordfruit's picture
Wordfruit
Activity Score 1023

That works to make me go "Oh no!"

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes. :)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Meh, seems to me like a half baked idea, with the slogan to prove it. 'Don't know what to say - let's just say 'help us''

Hadrons's picture
Hadrons
Activity Score 6017

yup. you know it makes you wonder where the money goes to...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

At least the Christmas spirit's alive and well. x

The Jobless Writer
Will Think for Salary

kleenex's picture
kleenex
Activity Score 45906

I am with you on the half baked idea,

Mytwocents's picture
Mytwocents
Activity Score 285

I find this kind of gimmicky. The same way Red Cross used the "negative positive" photographic effect this campaign does a similar play on a graphic device, Thermographies. The only thing is in this one there's very little concept, too linear.
But anyway gets the idea across.

bobby666's picture
bobby666
Activity Score 1460

i like the idea, the execution and even the way things are put across... good work

Spanky's picture
Spanky
Activity Score 4899

The idea is there. But it probably needs a line or two of body copy to complete the circle. Something along the lines of "Desertification of farmland is caused by global warming. It's estimated that 100,000 children will starve to death as a result this year."

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

bellissima.

jackblack's picture
jackblack
Activity Score 2355

I got the chills looking at this. No pun intended.

iambusy's picture
iambusy
Activity Score 2219

still dint get what the ywant to say

busy.

penline's picture
penline
Activity Score 58

nice...

Rayn's picture
Rayn
Activity Score 14

I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.

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