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Thermal Imaging, 2

Agency: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Y&R, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht

Comments (11)

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Highest Rated

marano's picture
marano
Activity Score 348

Eye catching but pretty unclear

morse's picture
morse
Activity Score 17660

Really good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Very. :)

The Jobless Writer
Will Think for Salary

Gime's picture
Gime
Activity Score 31

Excellent! It's simple and direct to the point

Hadrons's picture
Hadrons
Activity Score 6041

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chanfron's picture
chanfron
Activity Score 36

agree with you,I also don't understand the connection between the headline and the image,who can explain it clearly!

Ed Rapport's picture
Ed Rapport
Activity Score 724

I agree great print campaign.

dsklan's picture
dsklan
Activity Score 1926

yes, finally something new for this old topic.... i like it!!!

bobby666's picture
bobby666
Activity Score 1460

good work... kudos to the team...

Bill Me Now's picture
Bill Me Now
Activity Score 180

don't get it

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

perfect. Specially in Christmas time.

marano's picture
marano
Activity Score 348

Eye catching but pretty unclear

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