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The coffee that helps you sleep better

Agency: 
Published/Aired: 
February 2014
10128
Description: 

Introducing the first coffee that helps you sleep better.
Fair Trade coffee. Buying Fair Trade Coffee helps thousands of families in Africa and Latin America to live with dignity out of their work. This way, they can improve the lives of their families and their community.

Print advertisment created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Advertising Agency: Kitchen, Madrid, Spain
Executive Creative Director: José Carnero
Creative Director: Iñaki Bendito
Creative Supervisor: Yeray de Taburiente Cerpa
Art Director: Zoe Barceló
Copywriter: Rubén García
Account Directors: Jose Antonio Ritoré, Sergio Vicente
Account Executive: Irene Moreno
Retoucher: Benjamín García

Comments (10)

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criscscs16's picture
criscscs16
Activity Score 119

Very cleaver!

Martin777's picture
Martin777
Activity Score 365

The copy is great, art does not impress me that much

ellis mathew's picture
ellis mathew
Activity Score 166

good try............

MindDrift's picture
MindDrift
Activity Score 1170

Nice headline. But there's no need for the moon-shaped foam.

fadirahhal's picture
fadirahhal
Activity Score 235

Smart

Shraddha_pawar's picture
Shraddha_pawar
Activity Score 759

headline and picture are nicely connecting with each other.. but in bottom, there was no need of putting " Fair trade coffee" and whatever they have written after that. That's looking bad.

Shraddha

jsptrck404's picture
jsptrck404
Activity Score 437

what are you talking about? that's the entire concept / payoff.
(sleep better knowing that you're buying fair trade coffee.)

good grief.

| think small |

kleenex's picture
kleenex
Activity Score 48548

good concept.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Great tag line.

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