Oxfam Intermon Fair Trade Coffee: The coffee that helps you sleep better

Introducing the first coffee that helps you sleep better.
Fair Trade coffee. Buying Fair Trade Coffee helps thousands of families in Africa and Latin America to live with dignity out of their work. This way, they can improve the lives of their families and their community.

Advertising Agency: Kitchen, Madrid, Spain
Executive Creative Director: José Carnero
Creative Director: Iñaki Bendito
Creative Supervisor: Yeray de Taburiente Cerpa
Art Director: Zoe Barceló
Copywriter: Rubén García
Account Directors: Jose Antonio Ritoré, Sergio Vicente
Account Executive: Irene Moreno
Retoucher: Benjamín García
Published: February 2014

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10 comments

criscscs16's picture
criscscs16
125 pencils

Very cleaver!

Martin777's picture
Martin777
310 pencils

The copy is great, art does not impress me that much

ellis mathew's picture
ellis mathew
172 pencils

good try............

MindDrift's picture
MindDrift
1075 pencils

Nice headline. But there's no need for the moon-shaped foam.

fadirahhal's picture
fadirahhal
231 pencils

Smart

Shraddha_pawar's picture
Shraddha_pawar
155 pencils

headline and picture are nicely connecting with each other.. but in bottom, there was no need of putting " Fair trade coffee" and whatever they have written after that. That's looking bad.

Shraddha

jsptrck404's picture
jsptrck404
437 pencils

what are you talking about? that's the entire concept / payoff.
(sleep better knowing that you're buying fair trade coffee.)

good grief.

| think small |

kleenex's picture
kleenex
25488 pencils

good concept.

Austin Video Production's picture
Austin Video Pr...
662 pencils

Great tag line.

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