Oxfam: Food games, Standing

Advertising Agency: Hill Holliday, USA
Chief Creative Officer: Lance Jensen
Creative Director: Rob Rich
Art Director: Rafael Segri
Copywriter: Ben Huser
Photographer: Timothy Saccenti

Published: 
May 2012

3 comments

sacrilegend's picture
sacrilegend
3335 pencils

The weakest of the campaign. It's a testament to the copywriter's ability here, that while this ad is still good, his headlines were what really smashed the idea into your brain, leaving you with no other choice but to take up arms and act.

Props, Ben Huser.

Jackbr's picture
Jackbr
1496 pencils

Great campaign.

JackBR

Ed Rapport's picture
Ed Rapport
724 pencils

I found the copy brilliantly crafted.

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