Oxfam America: Rooster

Advertising Agency: Proximity, Chicago, USA
Executive Creative Director / Copywriter: Kevin Lynch
Creative Director / Art Director: Diana Morison
Art Directors: Kyle Everett, Francis Almeda
Copywriters: Kevin Lynch, Nate Gagnon
Photographer: Pier Nicola D'Amico

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I doubt this communicates enough. The idea behind this campaign is really good.

Lazarus's picture
1490 pencils

So they're into slaughtering animals now.

morse's picture
15028 pencils

It is good as a teaser but without knowing what is Oxfam or the advertised site this ad is a puzzle.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
620 pencils

sorry i didn't get it will someone explain this :)

Billoughsby's picture
5091 pencils

from the site:

"A farmer's flock

Here's a gift that stands out from the herd! By providing traditional herders with additional livestock (one cow and a pair of sheep), you increase a family's income substantially and improve their nutrition. The most exciting benefit? Improvements of this magnitude offer life-changing opportunities to a poor family. By increasing a family's income, you create a surplus that can be used to send children to school."

It... it's a charity!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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