Oxfam America: Rooster

Advertising Agency: Proximity, Chicago, USA
Executive Creative Director / Copywriter: Kevin Lynch
Creative Director / Art Director: Diana Morison
Art Directors: Kyle Everett, Francis Almeda
Copywriters: Kevin Lynch, Nate Gagnon
Photographer: Pier Nicola D'Amico

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I doubt this communicates enough. The idea behind this campaign is really good.

Lazarus's picture
Lazarus
1490 pencils

So they're into slaughtering animals now.

morse's picture
morse
15028 pencils

It is good as a teaser but without knowing what is Oxfam or the advertised site this ad is a puzzle.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
suresh90
620 pencils

sorry i didn't get it will someone explain this :)

Billoughsby's picture
Billoughsby
5091 pencils

from the site:

"A farmer's flock
$150

Here's a gift that stands out from the herd! By providing traditional herders with additional livestock (one cow and a pair of sheep), you increase a family's income substantially and improve their nutrition. The most exciting benefit? Improvements of this magnitude offer life-changing opportunities to a poor family. By increasing a family's income, you create a surplus that can be used to send children to school."

It... it's a charity!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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