Ovaltine: Puddle

Sucks to be short.
Give them hi-calcium for high growth.

Advertising Agency: Y&R, Ho Chi Minh City, Vietnam
Executive Creative Directors: Travis Sorge, Sachin Ambekar
Copywriters: Travis Sorge, Trong Nguyen
Art Directors: Sachin Ambekar, Tung Le, Yerry Indrajaya, Jules Kim, Dian Widjaya
Illustrator: Afi Kafi
Typographer: Afi Kafi
Art Buyer: Clariss Alvarez-producer
Account Supervisor: Tarun Dhawan
Account Executive: Hau Pham

16 comments

Shawali's picture
Shawali
8407 pencils

Funny idea and awesome illustrations.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

somecopywriter's picture
somecopywriter
1106 pencils

Great work, love the illustration style.

HTG's picture
HTG
239 pencils

Lets pound inferiority into the fragile minds of our already diluted youth.

mitali prasad's picture
mitali prasad
408 pencils

i din't get the ad...is he so short that he is sinking....?

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

kleenex's picture
kleenex
30813 pencils

Art looks good, But I do not think both ads sell the product well though.

YCFC19's picture
YCFC19
26 pencils

Illustration is very nice, however the visual makes no sense. The character reaching up from the puddle would have to be as tall as the toes of the boots for this to be feasible. Even in cartoon land that is a bit much.

Roger Keynes's picture
Roger Keynes
5498 pencils

Welcome to wild, weird* and wonderful world of advertising.

*it can get weird.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

I got 2 words for you: Super Sunday.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Eugens's picture
Eugens
2630 pencils

are you for real? jesus...

marano's picture
marano
348 pencils

I agree completely. It's so exaggerated that it makes you second and third guess what is even really happening. It should be more self explanatory.

Ketz's picture
Ketz
11 pencils

Funny!

audyreza's picture
audyreza
105 pencils

cute.

marushiao's picture
marushiao
8 pencils

The illustration style is cool but how about the children who won't grow up by a biological reason? Guess they didn't think of that. Ad bullying ;)

bgajus08's picture
bgajus08
134 pencils

Hahaha love these. More Ovaltine please!

Eight's picture
Eight
148 pencils

Size problem is not my problem.

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