Ovación Sport Journal: Tennis

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
Published: July 2009

15 comments

lynz's picture
lynz
104 pencils

Same as my previous comment, it would have been nice to show the tennis player with the ball shooting towards him, and showing the crowds emotions.

alvinivanicko's picture
alvinivanicko
263 pencils

nice approach, like it!

satrianee's picture
satrianee
3748 pencils

visual is not efficiently supporting the idea.

raulbanderas's picture
raulbanderas
357 pencils

good idea

Shawali's picture
Shawali
8433 pencils

When even the lay out of the web site looks better than the ad it self....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture
Adaddicted
3435 pencils

"Digital scribble"

withalltherespects

royschellekens's picture
royschellekens
390 pencils

Arrest the execution. It killed the idea!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Brain-Art's picture
Brain-Art
1101 pencils

Great idea. You should've included hands handling the "picture/newspaper" in order to transmit the idea clearly i think

Tommy G.'s picture
Tommy G.
897 pencils

good idea but small problem with the perspective.

I hoped the ground to be on the same level or just fit with the tennis area

checkhill's picture
checkhill
465 pencils

royschellekens said it

AXAY555's picture
AXAY555
582 pencils

ok i have seen a book ad with the same visual idea here in AOTW which had better execution than this.

mofouy's picture
mofouy
4 pencils

to AXAY555
WTF????

Is not the same idea!

If you start the game of similar things in advertis you blow out all the ideas!.
Conclusion, i'm not agree at all, you can judge the idea and the execution if you want. But if you start with these kind of comments nothing on this website is really "autentic"

My opinion of the campaign, I like the idea and the artwork. Geometric layout.Have a clear intention. That's works for me.

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