Ovación Sport Journal: Bike

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
Published: July 2009

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5 comments

lynz's picture
lynz
104 pencils

I like the insight, but it might have been a nice to show the angle from the cyclists view, so you would be actually living it.

Sven Gali's picture
Sven Gali
845 pencils

poor execution

Huub's picture
Huub
246 pencils

Looks like a photoshop layer mask, which sucks and kills the idea.

Idea is awesome, which is just awesome.

Adaddicted's picture
Adaddicted
3435 pencils

Gustavo spilled the Gold!!!

withalltherespects

dreadboy's picture
dreadboy
413 pencils

I actually love the concept and idea of this whole campaign. This print is probably the best of all, but could have been done a lot better (and I just got an idea worthy of writing down :> )

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