Ovación Sport Journal: Basketball

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
Published: July 2009

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21 comments

thaistylez's picture
thaistylez
224 pencils

simple and clear

well done :)

vrginie's picture
vrginie
154 pencils

I just got it. The guy is opening his paper and it's supposed to be so well-written that he thinks he's actually living the game. The idea is good but they should have made it more obvious that the picture of the game was part of the paper, by adding folds for instance.

michelangelo's picture
michelangelo
660 pencils

I agree with vrginie. the ad needs a bit more art direction

Sven Gali's picture
Sven Gali
845 pencils

disjointed...

Shawali's picture
Shawali
8415 pencils

OMG this is bad...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ignitionspark's picture
ignitionspark
212 pencils

I feel.. folding line should be added then only it will look like a magazine.magazine.

Adaddicted's picture
Adaddicted
3435 pencils

Vartan: "IDEA"
Gustavo : "DISASTER"

withalltherespects

dsklan's picture
dsklan
1925 pencils

agree

Dadaism's picture
Dadaism
161 pencils

Only we will understand

V's picture
V
76 pencils

bad!

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

lost on me .. crowded .. with nothing coming out.. and i dont even like the sign off copy.. 'Read it, live it.' ..really!? :p

royschellekens's picture
royschellekens
390 pencils

Arrest the execution. It killed the idea!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

michdec's picture
michdec
440 pencils

I'm not sold on the art and I'm not crazy about the idea either.. Because I sort of go, ok I get it - but if I wanna live it I'll watch a clip of it online or watch the news on tv

bad astronaut's picture
bad astronaut
544 pencils

the art needs work.

F.Abboud's picture
F.Abboud
218 pencils

I feel the art direction is weak; also, the floor in the background is horrible; why can't we have a better view in the back so we can see clearly the fold of the paper!

yorugua ro's picture
yorugua ro
3 pencils

Desde la Republica Separatista de Sayago pa todo el mundo.
La primera vez no lo entendi, la segunda dije que hijo de...

perromalo's picture
perromalo
429 pencils

Very difficult to undestand.

wildbore's picture
wildbore
749 pencils

Good idea. but d execution - sucks!

silvi's picture
silvi
4172 pencils

Bad art direction

Marco1974's picture
Marco1974
15 pencils

great idea. terrible execution.

Rastamathamba420's picture
Rastamathamba420
247 pencils

Me gusta bastante, la dirección de arte es muy buena! Felicitaciones

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