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Bike

Agency: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by Ogilvy, Uruguay for Ovacion, within the category: Media.

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia

Comments (5)

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Highest Rated

dreadboy's picture
dreadboy
Activity Score 413

I actually love the concept and idea of this whole campaign. This print is probably the best of all, but could have been done a lot better (and I just got an idea worthy of writing down :> )

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

lynz's picture
lynz
Activity Score 104

I like the insight, but it might have been a nice to show the angle from the cyclists view, so you would be actually living it.

Sven Gali's picture
Sven Gali
Activity Score 845

poor execution

Huub's picture
Huub
Activity Score 248

Looks like a photoshop layer mask, which sucks and kills the idea.

Idea is awesome, which is just awesome.

Adaddicted's picture
Adaddicted
Activity Score 3435

Gustavo spilled the Gold!!!

withalltherespects

dreadboy's picture
dreadboy
Activity Score 413

I actually love the concept and idea of this whole campaign. This print is probably the best of all, but could have been done a lot better (and I just got an idea worthy of writing down :> )

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

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