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Agency: 
Published/Aired: 
March 2008
Description: 

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez

Comments (27)

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Highest Rated

Boxey's picture
Boxey
Activity Score 8881

It should be "farther," not "further."

ivanshowfine's picture
ivanshowfine
Activity Score 131

excellent!!

Graves™'s picture
Graves™
Activity Score 87

Very clever. If anybody doesn't like this its because they take the ad literally.

Wordnerd's picture
Wordnerd
Activity Score 6692

I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot

sold's picture
sold
Activity Score 3305

i dont now if i like it or not.

dont take me so literally, Graves: the earth is round.

bknowlden's picture
bknowlden
Activity Score 3647

I like it, i just think it's too clever.

braindrain's picture
braindrain
Activity Score 240

I love it. The payoff is well worth the extra few seconds it'll take some people to get.

I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

No such thing as "too clever." Keep raising the bar, folks. Good concept.

http://www.charlieprattdesign.com

erezruby's picture
erezruby
Activity Score 142

I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.

"You will not have creative superiority over me!"

www.twentythree.co.il

Whitefang's picture
Whitefang
Activity Score 509

Done, in TV. Don't have a link though.

klaussnow's picture
klaussnow
Activity Score 1675

isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea

... its already been done...

fractalrene's picture
fractalrene
Activity Score 1504

I like it. Good idea, the kind of the ones that win awards.

alvinpck's picture
alvinpck
Activity Score 1467

Similar idea has been done by Mini, a leaves blower, and, a pen brand.

...
http://alvinpck.deviantart.com/gallery/

Garg0yle's picture
Garg0yle
Activity Score 144

Good Ad.

johnny_corvair's picture
johnny_corvair
Activity Score 42

It's all been done before.

This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.

These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?

gracey's picture
gracey
Activity Score 100

genius, witty, and original! well done!

shahid.h's picture
shahid.h
Activity Score 256

smart!
good thought!

imke's picture
imke
Activity Score 472

Very smart indeed.

rahil's picture
rahil
Activity Score 20

excellent!!

FlyingDogs's picture
FlyingDogs
Activity Score 968

Very very good.

Tripioso's picture
Tripioso
Activity Score 470

Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!

Life's a Trip. Enjoy the Ride!

Hermoso's picture
Hermoso
Activity Score 64

this is not a new idea, but it is great. na it's boring and forced.

kergu's picture
kergu
Activity Score 6795

stupid! idea..

Guest's picture
Guest

Are you talking about yourself?

Vicomte's picture
Vicomte
Activity Score 287

Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect

Conceptualizer's picture
Conceptualizer
Activity Score 32

OH MY GOD ! THATS AWARD WINNING MATERIAL A+

capywriter's picture
capywriter
Activity Score 5509

reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs

completely different product, just the insight is somehow similar. Not saying 'done' though ;)

Boxey's picture
Boxey
Activity Score 8881

It should be "farther," not "further."

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