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27 comments

ivanshowfine's picture
ivanshowfine
131 pencils

excellent!!

Graves™'s picture
Graves™
87 pencils

Very clever. If anybody doesn't like this its because they take the ad literally.

Wordnerd's picture
Wordnerd
6662 pencils

I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot

sold's picture
sold
3219 pencils

i dont now if i like it or not.

dont take me so literally, Graves: the earth is round.

bknowlden's picture
bknowlden
3647 pencils

I like it, i just think it's too clever.

braindrain's picture
braindrain
240 pencils

I love it. The payoff is well worth the extra few seconds it'll take some people to get.

I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.

Charlie Pratt's picture
Charlie Pratt
427 pencils

No such thing as "too clever." Keep raising the bar, folks. Good concept.

http://www.charlieprattdesign.com

erezruby's picture
erezruby
142 pencils

I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.

"You will not have creative superiority over me!"

www.twentythree.co.il

Whitefang's picture
Whitefang
509 pencils

Done, in TV. Don't have a link though.

klaussnow's picture
klaussnow
1675 pencils

isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea

... its already been done...

fractalrene's picture
fractalrene
1506 pencils

I like it. Good idea, the kind of the ones that win awards.

alvinpck's picture
alvinpck
1467 pencils

Similar idea has been done by Mini, a leaves blower, and, a pen brand.

...
http://alvinpck.deviantart.com/gallery/

Garg0yle's picture
Garg0yle
144 pencils

Good Ad.

johnny_corvair's picture
johnny_corvair
42 pencils

It's all been done before.

This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.

These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?

gracey's picture
gracey
100 pencils

genius, witty, and original! well done!

shahid.h's picture
shahid.h
256 pencils

smart!
good thought!

imke's picture
imke
472 pencils

Very smart indeed.

rahil's picture
rahil
20 pencils

excellent!!

FlyingDogs's picture
FlyingDogs
968 pencils

Very very good.

Tripioso's picture
Tripioso
470 pencils

Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!

Life's a Trip. Enjoy the Ride!

Hermoso's picture
Hermoso
64 pencils

this is not a new idea, but it is great. na it's boring and forced.

kergu's picture
kergu
6790 pencils

stupid! idea..

Guest's picture
Guest

Are you talking about yourself?

Vicomte's picture
Vicomte
287 pencils

Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect

Conceptualizer's picture
Conceptualizer
32 pencils

OH MY GOD ! THATS AWARD WINNING MATERIAL A+

capywriter's picture
capywriter
5511 pencils

reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs

completely different product, just the insight is somehow similar. Not saying 'done' though ;)

Boxey's picture
Boxey
8885 pencils

It should be "farther," not "further."

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