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OV: See further

OV: See further
Your rating: None Average: 6.7 (50 votes)

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez

Comments

ivanshowfine's picture 131 pencils
ivanshowfine | Mon, 2008-03-03 12:47

excellent!!

Graves™'s picture 87 pencils
Graves™ | Mon, 2008-03-03 12:50

Very clever. If anybody doesn't like this its because they take the ad literally.

Wordnerd's picture 5288 pencils
Wordnerd | Mon, 2008-03-03 12:59

I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot

sold's picture 2341 pencils
sold | Mon, 2008-03-03 13:13

i dont now if i like it or not.

dont take me so literally, Graves: the earth is round.

bknowlden's picture 3435 pencils
bknowlden | Mon, 2008-03-03 13:44

I like it, i just think it's too clever.

--
brandon

www.brandonknowlden.com

braindrain's picture 242 pencils
braindrain | Mon, 2008-03-03 14:48

I love it. The payoff is well worth the extra few seconds it'll take some people to get.

I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.

Charlie Pratt's picture 427 pencils
Charlie Pratt | Mon, 2008-03-03 14:54

No such thing as "too clever." Keep raising the bar, folks. Good concept.

http://www.charlieprattdesign.com

-
http://www.charliewrites.com

erezruby's picture 132 pencils
erezruby | Mon, 2008-03-03 16:25

I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.

Smooze because it's us or them

Whitefang's picture 474 pencils
Whitefang | Mon, 2008-03-03 19:41

Done, in TV. Don't have a link though.

klaussnow's picture 1689 pencils
klaussnow | Mon, 2008-03-03 20:16

isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea

... its already been done...

Rene Fractal's picture 1430 pencils
Rene Fractal | Mon, 2008-03-03 22:04

I like it. Good idea, the kind of the ones that win awards.

alvinpck's picture 1256 pencils
alvinpck | Mon, 2008-03-03 23:25

Similar idea has been done by Mini, a leaves blower, and, a pen brand.

...
http://alvinpck.deviantart.com/gallery/

Garg0yle's picture 144 pencils
Garg0yle | Tue, 2008-03-04 02:05

Good Ad.

ShanGhai!

johnny_corvair's picture 42 pencils
johnny_corvair | Tue, 2008-03-04 02:28

It's all been done before.

This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.

These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?

gracey's picture 102 pencils
gracey | Tue, 2008-03-04 04:36

genius, witty, and original! well done!

shahid.h's picture 176 pencils
shahid.h | Tue, 2008-03-04 05:36

smart!
good thought!

imke's picture 472 pencils
imke | Tue, 2008-03-04 05:42

Very smart indeed.

http://merobarema.blogspot.com

rahil's picture 20 pencils
rahil | Tue, 2008-03-04 07:46

excellent!!

FlyingDogs's picture 972 pencils
FlyingDogs | Tue, 2008-03-04 08:33

Very very good.

Tripioso's picture 264 pencils
Tripioso | Tue, 2008-03-04 08:50

Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!

Life's a Trip. Enjoy the Ride!

Hermoso's picture 64 pencils
Hermoso | Tue, 2008-03-04 09:49

this is not a new idea, but it is great. na it's boring and forced.

kergu's picture 2734 pencils
kergu | Tue, 2008-03-04 11:54

stupid! idea..

Guest's picture
Guest | Fri, 2009-01-09 07:14

Are you talking about yourself?

Vicomte's picture 287 pencils
Vicomte | Wed, 2008-03-05 03:38

Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect

Conceptualizer's picture 32 pencils
Conceptualizer | Wed, 2008-03-05 07:54

OH MY GOD ! THATS AWARD WINNING MATERIAL A+

the_capywriter's picture 2895 pencils
the_capywriter | Tue, 2008-03-18 08:10

reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs

completely different product, just the insight is somehow similar. Not saying 'done' though ;)

- adsactly! -

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