OV: See further

OV: See further

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez

Your rating: None Average: 6.7 (50 votes)

Comments

Submitted by ivanshowfine on Mon, 2008-03-03 12:47.

excellent!!

Submitted by Graves™ on Mon, 2008-03-03 12:50.

Very clever. If anybody doesn't like this its because they take the ad literally.

Submitted by Wordnerd on Mon, 2008-03-03 12:59.

I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot

Submitted by sold on Mon, 2008-03-03 13:13.

i dont now if i like it or not.

dont take me so literally, Graves: the earth is round.

Submitted by bknowlden on Mon, 2008-03-03 13:44.

I like it, i just think it's too clever.
--
brandon

www.brandonknowlden.com

Submitted by braindrain on Mon, 2008-03-03 14:48.

I love it. The payoff is well worth the extra few seconds it'll take some people to get.

I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.

Charlie Pratt's picture
Submitted by Charlie Pratt on Mon, 2008-03-03 14:54.

No such thing as "too clever." Keep raising the bar, folks. Good concept.

http://www.charlieprattdesign.com

erezruby's picture
Submitted by erezruby on Mon, 2008-03-03 16:25.

I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.

Smooze because it's us or them

Submitted by Whitefang on Mon, 2008-03-03 19:41.

Done, in TV. Don't have a link though.

Submitted by klaussnow on Mon, 2008-03-03 20:16.

isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea

Submitted by Rene Fractal on Mon, 2008-03-03 22:04.

I like it. Good idea, the kind of the ones that win awards.

alvinpck's picture
Submitted by alvinpck on Mon, 2008-03-03 23:25.

Similar idea has been done by Mini, a leaves blower, and, a pen brand.

...
http://alvinpck.deviantart.com/gallery/

Garg0yle's picture
Submitted by Garg0yle on Tue, 2008-03-04 02:05.

Good Ad.

ShanGhai!

Submitted by johnny_corvair on Tue, 2008-03-04 02:28.

It's all been done before.

This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.

These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?

Submitted by gracey on Tue, 2008-03-04 04:36.

genius, witty, and original! well done!

Submitted by shahid.h on Tue, 2008-03-04 05:36.

smart!
good thought!

Submitted by imke on Tue, 2008-03-04 05:42.

Very smart indeed.

http://merobarema.blogspot.com

Submitted by rahil on Tue, 2008-03-04 07:46.

excellent!!

Submitted by 73dpi on Tue, 2008-03-04 08:33.

Very very good.

Tripioso's picture
Submitted by Tripioso on Tue, 2008-03-04 08:50.

Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!

Life's a Trip. Enjoy the Ride!

Submitted by padawan on Tue, 2008-03-04 09:49.

this is not a new idea, but it is great. na it's boring and forced.

kergu's picture
Submitted by kergu on Tue, 2008-03-04 11:54.

stupid! idea..

Submitted by Vicomte on Wed, 2008-03-05 03:38.

Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect

Submitted by Conceptualizer on Wed, 2008-03-05 07:54.

OH MY GOD ! THATS AWARD WINNING MATERIAL A+

the_capywriter's picture
Submitted by the_capywriter on Tue, 2008-03-18 08:10.

reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs

completely different product, just the insight is somehow similar. Not saying 'done' though ;)