A whole new range of binoculars available at Optique et Vision.
Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez
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27 Comments
excellent!!
Very clever. If anybody doesn't like this its because they take the ad literally.
I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot
i dont now if i like it or not.
dont take me so literally, Graves: the earth is round.
I like it, i just think it's too clever.
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brandon
www.brandonknowlden.com
I love it. The payoff is well worth the extra few seconds it'll take some people to get.
I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.
No such thing as "too clever." Keep raising the bar, folks. Good concept.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.
"You will not have creative superiority over me!"
www.twentythree.co.il
Done, in TV. Don't have a link though.
isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea
... its already been done...
I like it. Good idea, the kind of the ones that win awards.
Similar idea has been done by Mini, a leaves blower, and, a pen brand.
...
http://alvinpck.deviantart.com/gallery/
Good Ad.
ShanGhai!
It's all been done before.
This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.
These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?
genius, witty, and original! well done!
smart!
good thought!
Very smart indeed.
http://merobarema.blogspot.com
excellent!!
Very very good.
Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!
Life's a Trip. Enjoy the Ride!
this is not a new idea, but it is great. na it's boring and forced.
stupid! idea..
Are you talking about yourself?
Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect
OH MY GOD ! THATS AWARD WINNING MATERIAL A+
reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs
completely different product, just the insight is somehow similar. Not saying 'done' though ;)
It should be "farther," not "further."