Outokumpu Stainless Steel: Butterfly

We create the future out of the past
Outokumpu stainless steel contains 90% recycled material

As the world's leading producer of sustainable stainless steel Outokumpu continues to invest in developing new grades and services that change the way they fabricate to deliver greater long term benefits both financial and environmental.

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Directors: Mikko Heino, Marko Vuorensola
Copywriter: Paul Earl
Account Director: Piia Rysä
Account manager: Muusa Salminen
Illustrator: Brink Helsinki
Published: January 2012


vote4pedro's picture
4601 pencils

This campaign feels very inconsistent.

Chopper's picture
1015 pencils

Creating new monster.

Nomad8's picture
204 pencils

I like this one. Agree with vote4pedro - The series doesn't feel like a campaign. Some of the ads are straightforward, others use analogy and then some just plain feel good. But well executed throughout.

kleenex's picture
32004 pencils

I like it.

AlvarezArt's picture
82 pencils

I like it. Wish it would have looked more like a butterfly but good execution.

salil.sharma's picture
2278 pencils

relay very cool
good art direction & execution

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