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Butterfly

Agency: 
Published/Aired: 
January 2012
Description: 

As the world's leading producer of sustainable stainless steel Outokumpu continues to invest in developing new grades and services that change the way they fabricate to deliver greater long term benefits both financial and environmental.

We create the future out of the past
Outokumpu stainless steel contains 90% recycled material

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Directors: Mikko Heino, Marko Vuorensola
Copywriter: Paul Earl
Account Director: Piia Rysä
Account manager: Muusa Salminen
Illustrator: Brink Helsinki

Comments (6)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

AWESOME
relay very cool
good art direction & execution

Designer Don't Do Different Things
They Do Things Differently

vote4pedro's picture
vote4pedro
Activity Score 4601

This campaign feels very inconsistent.

Chopper's picture
Chopper
Activity Score 1015

Creating new monster.

Nomad8's picture
Nomad8
Activity Score 204

I like this one. Agree with vote4pedro - The series doesn't feel like a campaign. Some of the ads are straightforward, others use analogy and then some just plain feel good. But well executed throughout.

kleenex's picture
kleenex
Activity Score 43349

I like it.

AlvarezArt's picture
AlvarezArt
Activity Score 82

I like it. Wish it would have looked more like a butterfly but good execution.

salil.sharma's picture
salil.sharma
Activity Score 2428

AWESOME
relay very cool
good art direction & execution

Designer Don't Do Different Things
They Do Things Differently

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