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Face, 3

Agency: 
Published/Aired: 
November 2012
Description: 

When the water goes, we dry.
Save the water. Irrigate our history.

Advertising Agency: Reciclo, Belo Horizonte, Brazil
Creative Director: Marcone Procópio
Art Directors: Gil Machado, Marcone Procópio, Matheus Gomes
Copywriter: André Fagundes
Photographer: Rafael Pinho
Retoucher: Vlad Rapichan

Comments (15)

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Highest Rated

aowfagundes's picture
aowfagundes
Activity Score 8

I was the copywriter of this AD. Sorry for disappointing, but I became really happy when I saw my ad here in adsoftheworld. This is my first job in a international ad site. Sure I have a lot to grow and I'm working for that. Now this is the best advertising of my life, but I expect that soon, it will be not.

kleenex's picture
kleenex
Activity Score 43434

Nice makeup work.

katsfreire's picture
katsfreire
Activity Score 29

No

Shawali's picture
Shawali
Activity Score 8442

"When water goes, we dry". No shit, Captain Obvious...

Looks like a ad about leprosy. Creepy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

aowfagundes's picture
aowfagundes
Activity Score 8

I was the copywriter of this AD. Sorry for disappointing, but I became really happy when I saw my ad here in adsoftheworld. This is my first job in a international ad site. Sure I have a lot to grow and I'm working for that. Now this is the best advertising of my life, but I expect that soon, it will be not.

Ghost of Tom Joad's picture
Ghost of Tom Joad
Activity Score 24

What a shit ad.

All three executions are the same. Photoshop work is really cheap, visual is pretty contrived and done to death and there's no idea/insight whatsoever.
Sorry to be so harsh guys, but this is worse than most student work I've been seeing around.

Work harder!

aowfagundes's picture
aowfagundes
Activity Score 8

I was the copywriter of this AD. Sorry for disappointing, but I became really happy when I saw my ad here in adsoftheworld. This is my first job in a international ad site. Sure I have a lot to grow and I'm working for that. Now this is the best advertising of my life, but I expect that soon, it will be not.

Kazu Sato's picture
Kazu Sato
Activity Score 107

simply disgusting.

chicagohour's picture
chicagohour
Activity Score 384

We are in communication business guys and if we don't express properly, whats the point? The language is pathetic. In Brazil, English is a foreign language but surely there is a way out.

Hmmmmm

dotunbello's picture
dotunbello
Activity Score 148

if this idea's fresh, this is bad ass

lior360's picture
lior360
Activity Score 25
dotunbello's picture
dotunbello
Activity Score 148

#sigh..oh well

leoparylee's picture
leoparylee
Activity Score 117

好構思

Lisbon freak's picture
Lisbon freak
Activity Score 494

Done and bad.

raynold's picture
raynold
Activity Score 336

done before

aowfagundes's picture
aowfagundes
Activity Score 8

I was the copywriter of this AD. Sorry for disappointing, but I became really happy when I saw my ad here in adsoftheworld. This is my first job in a international ad site. Sure I have a lot to grow and I'm working for that. Now this is the best advertising of my life, but I expect that soon, it will be not.

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