Oui FM Radio: Amy
Rock is here to change your life.
Advertising Agency: Leg Agency, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Stephane Richard
Published: March 2010
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7 Comments
Ok. The idea is Rock = Change your life for to trash.
"Si eres buen copy, presiona alt + F4"
Agree with Aphex, this could be an anti-rock campaign as well. Although they became successful, they've had a lot of negative media publicity and we all know the tragic ending for Kurt Cobain.
Rock is not for you guys. Nice idea, perfect line.
Agreed. Let them listen to polka music.
Advertising is not for you guy. Make it simple.
"Si eres buen copy, presiona alt + F4"
By the way, this is not a pro-rock campaign, it's a campaign for a FM radio. I like it.
i like this campaign ! very good