Otrivin: Painting, 4

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini

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31 comments

NIke's picture
NIke
60 pencils

Awesome!

entropiamonamour's picture
entropiamonamour
65 pencils

Love it.

esteb's picture
esteb
673 pencils

Is it for dog or humans?

Inverted's picture
Inverted
193 pencils

dogs.

Oh, and dumbasses.

Bye's picture
Bye
1468 pencils

Inverted: http://www.otrivin.ca/product.htm What nasal spray for dogs exactly?

whitespace's picture
whitespace
1953 pencils

he was being sarcastic.

Kaifa's picture
Kaifa
136 pencils

Nice, funny, good.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Wordnerd's picture
Wordnerd
6662 pencils

haha, nice!

Bye's picture
Bye
1468 pencils

Again, most of the positive comments come from people who joined right after this was uploaded. It's getting really bad lately. About the ad, if this isn't for dogs than there's really no logic behind this and again, nice art though accompanied by a very 'Italian' idea.

Wordnerd's picture
Wordnerd
6662 pencils

agree on the "join and cheer"-tactic this is very sad. And I don't even get for what purpose. as if the comments here could score anything..

On the ad i disagree. i love being a smartass but here it doesn't bother me at all that it is not for dogs. it has an interesting visual is nice to look at and makes a clear message. i am sure people are able to understand the strech here. since otrivin is a quiet known brand in germany (guess in italy, too) if you don't know the brand it would be hard, i agree.

djakuza's picture
djakuza
517 pencils

wow otrivin for dogs!! funny ads but they're making no sense!

getconnected2001's picture
getconnected2001
989 pencils

Hats of to the Agency!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

Rekker's picture
Rekker
123 pencils

love it!
congrats guys!!

blacksmurf's picture
blacksmurf
200 pencils

lovely done, nice concept...
really good job.

easy to say "art director".

Saatchi Makak's picture
Saatchi Makak
248 pencils

Boooooooooooooooooooooooooooooooooooooooooooo

obladis's picture
obladis
298 pencils

I like it. Very good idea.

robottttrockkkk's picture
robottttrockkkk
814 pencils
jon_this's picture
jon_this
27 pencils

I don't know that brand but just by watching the visual and reading the copy I get the benefit...

I know its a dog but its funny and it more like a metaphore, some of you are real tightasses

m í t i c o's picture
m í t i c o
676 pencils

Also has it the eyes blocked?

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De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

BAdman's picture
BAdman
23 pencils

I know its not for dogs, its more of a metaphor, i really like it.

nice gaijin's picture
nice gaijin
815 pencils

wow, one idea with four identical executions. How exciting.

FlyingDogs's picture
FlyingDogs
968 pencils

Hahahahaha!!! Funny.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

sodomy's picture
sodomy
262 pencils

woooooow

yun siang orangutan's picture
yun siang orangutan
298 pencils

Lovely

R. Rinaldi's picture
R. Rinaldi
686 pencils

Woof

Cooky1257's picture
Cooky1257
16 pencils

You don't need to feature your target in your ads.
One small ctiticism is the ad only shows me the problem.

artads's picture
artads
3 pencils

all 4 ads are thought provoking,humorous,intelligent and to the "point", i am rushing out to buy one

Toro's picture
Toro
1007 pencils

Mind you there were SIX CREATIVE DIRECTORS needed for this very mediocre campaign.

goldwin's picture
goldwin
13 pencils

Too many fake comments. Too many users subscribed in the last day.
Sorry, but this is very pathetic from Saatchi.

awenindo's picture
awenindo
215 pencils

Honest question:can somebody tell me, how do you know if a dog has a blocked nose?

ARALE_Norimaki's picture
ARALE_Norimaki
16 pencils

the dog (hunting dog) use its sense of smell to point where the hunted duck/bird is. The pose of that dog is commonly used to point where the duck/bird is located...

if a dog has a blocked nose, it cant locate the hunted bird/duck even at his own head...:D

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