Otrivin nosespray: Ball

A blocked nose is not a happy nose.

Art Directors / Copywriters: Kris Spape, Maarten van Kempen

21 comments

hadrianapolis's picture
hadrianapolis
733 pencils

A different approach... Like it.

Guest's picture
Guest

That's cute.

rolling.stone's picture
rolling.stone
2740 pencils

Quite humorous

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~ Quite obviously, I have gathered no moss ! ~

picktokyo's picture
picktokyo
1404 pencils

since this idea is very open (like "bloated belly is not a happy belly" or "Bloodshot eye is not a happy eye" or "yellow teeth is not a happy teeth") there is nothing special about this.

Guest's picture
Guest

Dude...Plz spare us your nonsensical comments. You don't know how to judge an ad. This is a very novel approach for a nosespray.

picktokyo's picture
picktokyo
1404 pencils

Now tell me, what so special about this "very novel approach" for a nose spray?

You know a campaign is great when the idea is only can be used for solely that particular product, not anything else.

Now for this idea, can I use it for eye drop, and just change the nose image to a red eye? wouldn't it be "a very novel approach" for an eye drop product?

Dear guest, your comment IS nonsensical indeed. And sorry, nobody tell me how to judge an ad.

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

don't like it, it's to simple and not unique

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

First of all, it would be "too simple". And second, since when is simple a bad thing for an ad? It's funny, it gets the point across and it captures the attention of the public. Thanks for the constructive criticism though.

Guest's picture
Guest

funny.. great ad

Whatsamatta U's picture
Whatsamatta U
34 pencils

made me chuckle! the entire campaign is good!!

federo's picture
federo
781 pencils

funny but not to the point

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Your nose will be happy (so YOU will be happy.)

It's a goddamn nasal spray fer cryin' out loud. How much more "to the point" do you think it needs to be???

Props to the client for understanding how to stand out in the category.

BTW, this is the ONLY one that's working for me out of the three.

Guest's picture
Guest

very nice !!!!!

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

--> CopywriterInTraining | Mon, 2009-05-04 08:56

First of all, it would be "too simple". And second, since when is simple a bad thing for an ad? It's funny, it gets the point across and it captures the attention of the public. Thanks for the constructive criticism though.

Allow me to elaborate, there are two kinds of simple: brilliant and mundane, I was referring to the last kind when I called this idea 'too simple'. It's predictable, and therefore unsurprising. Pretty much like using a spelling mistake as leverage to further one's point.

In fact, just as predictable in the way that you are the copywriter behind this ad, "Paul from America". Why would a total stranger thank me for constructive feedback on this ad?

the_dejawoo's picture
the_dejawoo
98 pencils

This campaign make me think of the old work of TBWA, Paris.

"MAPA : Protective Gloves -- Because hands are sensitive."

Although diffent execution, but the comcept is so close!

Do ya remember?

the_dejawoo's picture
the_dejawoo
98 pencils

Nothing new. It's too familar.

Guest's picture
Guest

waoh!its kool.

hari.'s picture
hari.
375 pencils

cool. love it.

blacksmurf's picture
blacksmurf
200 pencils

nice, but very cheap visual

easy to say "art director".

LucasPS's picture
LucasPS
523 pencils

Its fine, but i thnik personifing parts of the body making jokes its being used already too much.

I will pay a english course i promese.

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