Otrivin: Balloon
Average: 7 (66 votes)

Pleasure of breathing

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipińska, Max Olech
Art Directors: Magdalena Nowakowska, Johan Pasternak
Copywriter: Łukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kołodziejski, shootme.pl
Published: March 2010

22 comments

Rafael Steffen's picture
63 pencils
Rafael Steffen

nasty

morse's picture
11778 pencils
morse

Good photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
13639 pencils
atb2005

Different in a good way.

luispiter's picture
2758 pencils
luispiter

nice...

Garlos Sánchez's picture
47 pencils
Garlos Sánchez

i like, very good art

funky_frogii's picture
2542 pencils
funky_frogii

i think if he had used both nose and mouth then it would had been better. the balloon blown from nose should be bigger than the balloon blown from mouth. cos now its seems that y is he using nose when he can use mouth?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

LeeMoh's picture
424 pencils
LeeMoh

Missing link between art and copy.
In the visual is see "power, health, action and fun" but I don't see "pleasure of breathing".

Adaddicted's picture
3447 pencils
Adaddicted

there's the benefit.

withalltherespects

listenthinkimplement's picture
64 pencils
listenthinkimplement

Gets cornier...

alexander_bickov's picture
3321 pencils
alexander_bickov

Good work

pez's picture
1708 pencils
pez

Love it!

Dzsoi's picture
5009 pencils
Dzsoi

I thought they wanted to say it is this hard and annoying to breathe out when you got the flu. His face tells he suffers, has no fun at all.

CopyRight's picture
717 pencils
CopyRight

lovely campaign

Shubhra Aggarwal's picture
86 pencils
Shubhra Aggarwal

too obvious and forced.. not expected from Saatchi ..disappointing! >:|

adlogic.india's picture
55 pencils
adlogic.india

nice job

angieraj's picture
434 pencils
angieraj

I think its just his expression that is beyond friggin funny! The sheer surprise and delight! lol

Cognito Ergo Sum

imagineit's picture
558 pencils
imagineit

hahahahaha fantastic- great insight! : )

andyStock's picture
666 pencils
andyStock

It is a pretty obvious idea for the product, but it is still funny and works perfectly well.

lucdesaulniers's picture
1163 pencils
lucdesaulniers

LOL. I like that. Simple and effective.

tytpol's picture
770 pencils
tytpol

Śmieszne.

grapekey_lyn's picture
28 pencils
grapekey_lyn

simply love the idea concept =)

perromalo's picture
429 pencils
perromalo

Works!!!!