Otrivin: Balloon

Pleasure of breathing

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipińska, Max Olech
Art Directors: Magdalena Nowakowska, Johan Pasternak
Copywriter: Łukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kołodziejski, shootme.pl
Published: March 2010

22 comments

Rafael Steffen's picture
Rafael Steffen
61 pencils

nasty

morse's picture
morse
15972 pencils

Good photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
13567 pencils

Different in a good way.

luispiter's picture
luispiter
2756 pencils

nice...

Garlos Sánchez's picture
Garlos Sánchez
47 pencils

i like, very good art

funky_frogii's picture
funky_frogii
2536 pencils

i think if he had used both nose and mouth then it would had been better. the balloon blown from nose should be bigger than the balloon blown from mouth. cos now its seems that y is he using nose when he can use mouth?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

LeeMoh's picture
LeeMoh
424 pencils

Missing link between art and copy.
In the visual is see "power, health, action and fun" but I don't see "pleasure of breathing".

Adaddicted's picture
Adaddicted
3435 pencils

there's the benefit.

withalltherespects

listenthinkimplement's picture
listenthinkimplement
64 pencils

Gets cornier...

alexander_bickov's picture
alexander_bickov
3279 pencils

Good work

pez's picture
pez
1733 pencils

Love it!

Dzsoi's picture
Dzsoi
5881 pencils

I thought they wanted to say it is this hard and annoying to breathe out when you got the flu. His face tells he suffers, has no fun at all.

CopyRight's picture
CopyRight
715 pencils

lovely campaign

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

too obvious and forced.. not expected from Saatchi ..disappointing! >:|

adlogic.india's picture
adlogic.india
55 pencils

nice job

angieraj's picture
angieraj
428 pencils

I think its just his expression that is beyond friggin funny! The sheer surprise and delight! lol

Cognito Ergo Sum

imagineit's picture
imagineit
552 pencils

hahahahaha fantastic- great insight! : )

andyStock's picture
andyStock
666 pencils

It is a pretty obvious idea for the product, but it is still funny and works perfectly well.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

LOL. I like that. Simple and effective.

tytpol's picture
tytpol
776 pencils

Śmieszne.

grapekey_lyn's picture
grapekey_lyn
28 pencils

simply love the idea concept =)

perromalo's picture
perromalo
429 pencils

Works!!!!

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