April 2009

Print advertisment created by OCP, Spain for Ostrich Territory, within the category: Food.

Ostrich. The meat that everyone wants to be. 

Rich in Omega 3, high on proteins and only 1% of fat. 
Recommended by cardiologists.

Advertising Agency: OCP Creativity

Creative Directors: André Lopes

Art Director: André Lopes

Copywriter: Emerson Braga
Account Supervisor: Paulo Salum

Photographers: Mark Woodward, Joe Anderson

Comments (11)

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tridipnandi's picture
Activity Score 220


Guest's picture

An ostrich eye is bigger than its brain.

iT-iS-i's picture
Activity Score 1721

Myth - Ostriches do not bury their heads in sand.

Fact - They do however lay their heads low above the ground when nervous or frightened in an attempt to avoid detection.

Conclusion - Their stupid... It must be because their eyes are larger than their brains... And this ad is beyond that!

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

"Their" stupid, you say.

Guest's picture

It's ok for ads to follow myths and popular culture.
They don't have to be 100% scientifically true.

Guest's picture

The obvious thought. And in this case almost certainly the correct one.

In marketing terms this is bang on - position a meat that most people would not consider eating by comparing it directly with meats they eat on a regular basis - and throw in a benefit to claim it's better. Most people don't even think of it as 'real' meat. This ad will correct that and should increase sales, especially if carried through to POS and accompanied by better distribution.

And of course it matters not one whit that ostriches 'do not really' bury their heads. It is the myth and the popular perception.

Ad creatives do however often bury their heads up their own arses.

iT-iS-i's picture
Activity Score 1721

:: Even with your head up your own ass, you still couldn't see shit... ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

Right up to your usual standards of intelligent comment.

TRICKY's picture
Activity Score 3954

time to doom the Ostrich

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture
Activity Score 75


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