Ostrich. The meat that everyone wants to be. Rich in Omega 3, high on proteins and only 1% of fat. Recommended by cardiologists.
Advertising Agency: OCP Creativity
Creative Directors: André Lopes
Art Director: André Lopes
Copywriter: Emerson Braga
Account Supervisor: Paulo Salum
Photographers: Mark Woodward, Joe Anderson
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11 Comments
lovely
An ostrich eye is bigger than its brain.
Myth - Ostriches do not bury their heads in sand.
Fact - They do however lay their heads low above the ground when nervous or frightened in an attempt to avoid detection.
Conclusion - Their stupid... It must be because their eyes are larger than their brains... And this ad is beyond that!
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
"Their" stupid, you say.
It's ok for ads to follow myths and popular culture.
They don't have to be 100% scientifically true.
The obvious thought. And in this case almost certainly the correct one.
In marketing terms this is bang on - position a meat that most people would not consider eating by comparing it directly with meats they eat on a regular basis - and throw in a benefit to claim it's better. Most people don't even think of it as 'real' meat. This ad will correct that and should increase sales, especially if carried through to POS and accompanied by better distribution.
And of course it matters not one whit that ostriches 'do not really' bury their heads. It is the myth and the popular perception.
Ad creatives do however often bury their heads up their own arses.
:: Even with your head up your own ass, you still couldn't see shit... ::
:: Put your ears against the ground so i can walk over what you heard::
Right up to your usual standards of intelligent comment.
time to doom the Ostrich
The man who stops advertising to save money is like the man who stops the clock to save time
Does it ring a bell ?
http://adsoftheworld.com/media/print/restaurant_loncin_pheasant
http://adsoftheworld.com/media/print/restaurant_loncin_deer
http://adsoftheworld.com/media/print/restaurant_loncin_wild_boar
nice