Ostrich Territory: Duck

Ostrich. The meat that everyone wants to be. 

Rich in Omega 3, high on proteins and only 1% of fat. 
Recommended by cardiologists.

Advertising Agency: OCP Creativity

Creative Directors: André Lopes

Art Director: André Lopes

Copywriter: Emerson Braga
Account Supervisor: Paulo Salum
Photographers: Mdf / Joe Anderson


tridipnandi's picture
220 pencils


Guest's picture

An ostrich eye is bigger than its brain.

FernandoFrangi's picture
63 pencils

thank for shaering your infinit wisdom with us.

julymonster's picture
52 pencils

I like the series...very clean layout, beautiful photography/retouching and subtle touch of foreground grass. Overall a pleasing ad to the point. Cheers

derya's picture
302 pencils


Guest's picture

I like the campaign but don't think this one really works. Adding the water environment is a step away from easy comprehension. I put my compliments toward the campaign on the pig execution thread. The campaign is bang on even if I don't much like this execution.

Davosk's picture
4815 pencils

I agree with you on that. I think this one is out of the bunch also because ducks actually do this for real when bobbing for a fish.

Black Fauns's picture
Black Fauns
137 pencils

best one is the cow. the pigs head should have been further into the ground. and the duck one doesn't work - they do that anyway.

average. could have been much better.

TRICKY's picture
3950 pencils

What about Bird flu???

The man who stops advertising to save money is like the man who stops the clock to save time

whitespace's picture
1953 pencils

... if it was really a desired meat then smart animals wouldn't want to be it.

theanc's picture
2781 pencils

Animals would die anyway, wouldn't them? This concept is bad and it's done before as mentioned.

Guest's picture

Tem muita gente que, antes de colocar o link da pasta, deveria enterrar a cabeça tb.

Guest's picture

PORTUGUES: Augusto Correia, tua pasta é muito ruim, mermão!
IN ENGLISH: August Correa, your portfolio is very weak, brother!

capywriter's picture
5511 pencils

don't like this one. it's totally not uncommon for ducks to this...

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